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The ONE thing to do to boost your marketing before Christmas

I don’t know if you knew this, but Christmas is coming up pretty soon. 

(Ha! If you’re a product-based business, you’re probably not thinking about much else, amiright?)

And, having worked with small creatives for 11 years, I know that mid-October is when things start to feel kind of… intense.

So I’m not here to give you a whole new marketing plan to implement, or loads more to do.

Yes, I’m obsessed with email marketing. Yes, I really hope you’ll join The Better Business Collective when it opens in January, where I teach email marketing for product businesses.

In the meantime, I have one teeny tiny request…

The ONE thing I want you to do to boost your email marketing for next year: make sure you’re enabling customers to opt in to marketing emails when they order with you this Christmas.

You don’t have to email them now. You don’t have to have a fancy welcome sequence.

All you need to do is have a checkbox that they can tick if they’re happy to receive offers and inspiration when they’re buying their Christmas gifts, decorations, treats and more.

Why is this step so important?

One of the things email marketing is great at is cultivating that loyal repeat customer base that’s just so valuable for small businesses. It’s easier and cheaper to retain a customer than acquire a new one, and having them on your email list makes it happen.

You’re focused on sales right now, sharing your Christmas products. I don’t want to distract you from that. This little step means you can keep generating sales, sharing your social media posts, but also know that you’re building an email list that you can use and enjoy next year. You’re welcome, future self.

And? It’s not going to take you very long. The majority of retail website providers make this really easy, and I’ve linked to a couple of tutorials below to help you get it done.

(If you’re feeling positive and motivated, there are a couple of bonus actions you can take, too.)

How to collect email addresses at checkout

Here are links to tutorials on some of the main ecommerce platforms my clients use. (Have I missed yours? Let me know and I’ll add it in!)

Don’t get overwhelmed with Email Service Providers

Because I don’t want you to get overwhelmed, at this stage, you don’t need to put your subscribers into Mailchimp or figure out your email service provider. (That’s the app or service you’ll use to actually send out your marketing emails.)

You just need to have permission to send emails in the future. This is the big opportunity at Christmas: you’re simply capturing the increased number of people buying from you.

Extra Credit

If you’ve got that fresh feeling and really want to go to town on building your email list, and getting sales through it this Christmas, here are a few ways you can jump on board the email marketing success train:

  • Choose an Email Service Provider (Mailchimp, Shopify marketing, Klaviyo and Convertkit are all good options) and make sure the subscribers are importing automatically
  • Create a “welcome sequence” – two or three emails that are sent out to your new subscribers after they join your list to tell them a bit more about who you are and how you make their lives better
  • Add a pop-up sign up box that appears when customers have been browsing for a little while
  • Send 4-6 email newsletters between now and Christmas, sharing your products, promoting your last order dates, and wishing your customers a merry Christmas
  • Encourage your social media followers to sign up to your newsletter list too

You might find my free cheat sheet handy – it includes 30 inspiring email subject lines to help you get that next email ready to go. Download it now.

So, without wanting to add loads to your to-do list (I usually like taking things OFF your to-do list!), I hope you’ll get permission to email your customers next year. You’ll thank me later.

Progress not Perfection: Black Friday Eve

Tomorrow is a big day for those of us in retail: Black Friday. Whether you’re getting involved in discounts, small business social campaigns, or #noblackfriday, it marks the start of when customers start shopping in earnest.

It’s entirely possible that, this time tomorrow, you’ll still be working. And that, next time you look up, it’ll be Christmas Eve.

A little preparation ritual

This evening I invite you to do three things:

  1. Set an intention for the next few days. Perhaps you want to stay as calm as possible. Maybe it’s about reminding yourself that you’re working towards business success. Or maybe you just want to take every moment as it comes. Make a note of your intention and pop it somewhere you’ll see it.
  2. Have a little tidy up. Full disclosure: I’m not the neatest person. So when things get busy, I have to remind myself that just 10 minutes to clear a little space around my laptop will help me feel better. Even if you just take out the bins, you’ll feel good about it tomorrow.
  3. Stock up on things that will nourish and motivate you. Your self-care is why we’re here. And if you’re not cared for, it’s going to be really hard to get through the highs and lows of the next month. I’ve included some ideas below.

A few ideas of things to get or do this evening. Tweak as necessary.

  • A water bottle or jug and glass to keep nearby so you’re hydrated.
  • Your favourite tea or coffee. Go to town. Get the good stuff.
  • Cereal bars. Mince pies. Popcorn. Easy, store-able snacks.
  • Hand sanitiser. Hand soap. Tissues.
  • Hot water bottle. Blankets. Jumpers
  • Put a wash on. Make sure you’ve got clean socks.
  • Decide, buy, and prepare meals for the next 3 to 5 days.
  • Clear your emails.
  • Make sure your favourite mug is clean.
  • Go to bed half an hour earlier than you usually do / thought you would.

Ready? Feeling cared for? In need of some encouragement? You can get all the Progress not Perfection emails directly in your inbox every single morning for free. Sign up here to get the goodness!

Jenny x

PS Care packages go out on Monday! There’s still time to get these limited edition bundles of joy…

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I'm in need of a freelance assistant/copywriter

Freelance Assistant and CopywriterOkay, here’s the thing: things are looking up!

As I mentioned last week, I’m planning a LOT of stuff for the year / lifetime ahead. And I’m ready to find a brilliant, sparkling freelance assistant to help me move into the next phase of my business. Is that you? Is that someone you know? I’d love to hear!

It’s time to find someone fantastic

I’m looking for a freelance assistant to help me take my business to the next level by supporting me with copywriting, behind-the-scenes work on courses and events, and some exciting new projects I have in the pipelines.

Work remotely (plus tea and cake meetings)

The right person will be available to work remotely around 10 hours a week, but with the knowledge that some weeks will involve more or less work to accommodate the projects and tasks that come up. I also anticipate this building to more hours if things go well! Remote working will be the norm; we’ll keep in touch via chat and Skype, but I’d love to find someone in the Cambridge area (where I’ll be based later this year).

You: a brilliant, sparkling wordsmith

I’m looking for someone with excellent writing and proofing skills as a lot of the work will include writing content (such as product descriptions and blogs) for clients. You’ll also have a decent understanding of social media, including Facebook, Instagram and Twitter so that you can assist with creating content for these platforms. Crucially, you need to have an interest in small creative businesses, in innovation, and in creativity. I’ll also need you to be tech-friendly: you don’t need to know how to do everything, but you need to be able to learn quickly.

Current and ready-to-go projects include blog writing for clients, helping to organise social media posts, and writing product descriptions. I’m ready when you are!

Get in touch

If you’re interested in working with me, please get in touch with a brief overview of your skills and experience, and a CV to: jenny@thejennyhyde.com

And please feel free to share with anyone you think might fit the bill!

Jx

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Let's Stay in Touch

I send monthly notes of encouragement, plus occasional extras about upcoming courses, events or opportunities. I’d be honoured to be invited into your email inbox.