Less reactivity, aimless floating, and high stress because you’re overthinking and worried about sales
From someone who knows what it feels like to have too many orders one month and then crickets the next - and how to shift it
Never worry about how you’ll fit in marketing and creating and responding to customers
Learn strategic positioning and profit-focused pricing so you never feel like you’re competing with the big brands
Increase your sales and boost your visibility
Because you’ll choose what works for you and what to leave behind
Whether that’s competing on price or competing for the attention of online shoppers
Without increasing your burnout or hours at the desk
You’ve done fantastically to get to where you are today, but you’ve earned an even better business
It’s not easy starting and growing a business. It’s not easy building a product-based business in a year where people are buying fewer “luxuries,” material costs have risen by up to 90%, the big conglomerates are discounting their already-cheap products left, right and centre, and you’ve got a household to manage, a family to look after, and the present-wrapping pile seems to get bigger every day…
Phew! It’s a lot.
If you’re anything like my clients, you can relate to some of this...
You sit down with your fourth cup of tea and it’s hardly gone 11, typing furiously as you fight fires and try to ignore the outside world (which is on fire, again, and in ways you can't quite fathom). You start a to-do list before you give up and start fulfilling orders because there’s just too much to do for you to focus on the things you would like (and possibly need) to do. You’re in a place of reactivity, not proactivity.
You’re constantly juggling too many responsibilities and endless marketing tasks that don’t get you anywhere, so you never feel like you can consistently reach the level of stability or financial freedom you wanted when you first started your business. This has made you lose confidence in your business, and even in your ability to make it work.
You feel like you can’t put yourself forward to exhibit at a prestigious show, submit a product for an award, or pitch for that ‘best Christmas gift guide’ you’ve always wanted to be featured in, because there must be others more deserving. Worst of all, you’ve almost given up on ever having a waiting list of buyers.
As you look out at 2026, you want to make a good life for you and your family, you want to do something good for the world, you know it can and should be different... but how?
You spend so much time thinking about your to-do list and comparing yourself to others, making you feel behind and like you’ve lost sight of the reason you started your business in the first place.
Hi, I'm Jenny! founder of The Better Business Collective
and I’m here to show you that your challenges are fixable, your goals are achievable, and you don’t have to do this all alone.
I’ve been working in eCommerce since 2009 and I like to say that I'm a Creative Writing graduate with a family full of accountants. It gives me the perspective to support you with your business with both head and heart.
I'm an activist, anti-AI, pro-small business, pro-women (and transwomen are women), and I'm constantly working towards ways to make the world a better place through small business and community. Because I'm not sure what other choice we have.
If that sounds like someone you want to hang out with and learn with, you're in the right place.
Honestly, running a business will always be complex, but...
…it gets to be the complex that brings you joy, sustainability, and the flexible, creative lifestyle that you really want.
Dropping the kids off at school, designing products you and your customers love, scheduling your marketing, sorting out your finances - and taking part in making the world a better place.
You can do all of this without it causing you to tiptoe around burnout.
Because this isn't fairyland.
Not knowing who to turn to when you get that inevitable unhappy customer who demands a refund thanks to something out of your control. Or offloading the story of your day to your loving partner who, despite their best efforts, can’t ever understand what it feels like to have too many orders in one day.
Having a circle of likeminded people ready to share advice, who truly get your challenges, and give you the support that can only come from a similar lived experience.
Questioning how you’ll ever be able to compete with the huge discounts on mass-produced items from well-known brands, forcing you to feel like you can’t ever raise your prices or making you feel you have to participate in a Black Friday discount even though your margins don’t like it.
Tough-love, judgement-free coaching and cheerleading when you need it, from someone who knows the ins and outs of product businesses. Personalised help with your pricing (yes, you can raise them and make plenty of sales), positioning, and confidence, so you don’t have to feel you’re ever competing with cheap, mass-produced products that are no match for yours. You’ll have learned how to market yourself properly and sustainably, so you easily stand out without discounts even in the midst of the noise!
Never planning your content or your business strategy more than a few weeks or a month in advance, because you don’t have the time or you don’t know how to plan your goals and sales forecast outside of the seasonal gifting calendar.
Settling into a routine of strategically planning your business, marketing, and sales cycles so you don’t feel as overwhelmed by everything. The planning brings balance, predictability, and stable income. You’ve got all your emails and social content planned out in advance, so it can run along in the background, bringing you in sales while you’re busy running other parts of your business, and your head is completely clear of any 10pm thoughts saying “Oh no what should I post?”
Asking the internet or a (environmentally damaging) robot to create your marketing plan, or Googling “How to do email marketing” because surely everything you need is already out there online?
Understanding that it isn’t always a lack of knowledge, it’s a lack of implementation or personalised strategies that are unique to you. You bring your bottlenecks, challenges, and questions and get advice that actually works for you instead of something that’s generic and doesn’t take into account your time, energy, or niche.
More accessible than ever, you can choose your investment level in a NEW way for 2026...
This is The Better Business Collective.
Your tried-and-tested business structure and inspirational path towards growing a business that works for your income and doesn’t make you choose between work or life, you get to have both. No shiny objects or quick fixes required!
What's included & membership levels for 2026
Over the last 4 months, I've been developing a new way to bring the magic of the Collective to even more small business owners. It's not an easy time to be self-employed, but being in charge of your income, creating something positive in the world, is more important than ever.
So I've made this work more accessible through a monthly semi-DIY membership level that's just £35 per month. It includes a physical workbook, sent to you in the post, and monthly curriculum drops on the online classroom so that you can do the work in your own time. There are quarterly live call check-ins with me, and loads of extras and bonuses.
The 'full' membership, with small group coaching and twice-weekly live calls is still available, too!
Read on for more details...
Every member gets...
The Game-Changing Success Ritual
The monthly numbers and finance check-in (live for full members, or a fresh recorded guided session each month), which many members have said has been one of the best parts. Even if they hate numbers! This two-part ritual (no dancing or sacrifices needed) at the start of every month uses the head and heart by gathering your end-of-month data and setting heart-led intentions for the next month so you continue your growth and put your numbers at the top of your list instead of in the dread pile.
What you focus on, grows…and becomes easier with time. It’s game-changing!
The monthly Marketing Glow Up
Each month, we power up your marketing plans with a dedicated session to make your marketing content POP. If you've ever had that "I just need to post something asap!" feeling, or "I don't have any idea what to share" - these sessions are for you!
I'll guide you through my process for making content that actually resonates with your customers and meets your business goals so that you can plan and schedule your content ahead of time.
We can't get away from the need to marketing our businesses, but we can make it more magical - and more efficient!
Your Better Business Workbook (and a sneaky gift parcel in the post!)
You know when you just need to get your thoughts in order and keep track of your priorities? Instead of sitting at your desk and trying to remember what on earth you said you'd work on, this workbook keeps your plans and dreams together, along with your business results.
I'm honestly so excited about the new workbook! It's actually in two 6-month parts because it's full of space for you to find structure, progress, and organisation in that overthinking brain of yours.
Upgrade to FULL membership for...
Twice-weekly live calls with me and the group on Tuesdays and Fridays
They won’t be all overloads of information you can’t implement or fun chit-chats that aren't useful to you, although there will be plenty of nice chats! There’s a coaching element to them that’ll deepen your self-awareness and show you that you have all the tools and knowledge you need, you only need to stop getting in your own way to reach your big goals.
The live calls are on Tuesdays at 1-2:30pm, and Fridays at 10:30-12pm UK time, with monthly Marketing Glow-Up sessions , masterclasses, coaching calls, and Open Office Hours. Every call is recorded and uploaded to your portal.
Sometimes we’ll start with a meditation or visualisation to quieten your busy, noisy mind and tell your body and brain that it’s time to slow down, learn, and implement so we can make better decisions based on wisdom, not panic. Ideal if you know that you’ll be fitting the calls in between high-energy tasks (yet another call to your courier, maybe?) with no time to take a break. The meditation gets to be your break.
I know it can be a fair few hours to show up to each one, but you don’t have to show up to all of them to see positive growth in your business and life. Most people find, though, that once they pay for something, they want to make the most of it and will make the time to make sure they get a strong ROI.
NEW small-group coaching Pods
We have a diverse and lovely community in the Collective. But sometimes it's great to get into it with a handful of humans who really are in the same business stage, type, or style as you.
New for 2026, we're inviting full members to choose a small group Pod for monthly coaching that's more in-depth than ever, and has more customised support. These are your business besties, your biggest cheerleaders, and the space to get affordable business coaching from yours truly.
A private Facebook-free community
Companionship and, eventually, the business friends you need to see lasting joy and success in your business. All on its own platform, Telegram, so you don’t have to worry about getting distracted by your social feed or too-tempting ads.
I don’t ever let the group go above 60 members so that it stays small enough to be intimate but large enough to feel like a strong community of people with varied experiences and personalities. And at around 40 members, I run double sessions for certain events so everyone gets a chance to speak and get personalised coaching.
I mean it when I say it’s not a community where you could hear a penny drop. The group you’ll join have an 80% show-up rate to the live calls – so you’ll learn a lot even by being in the ‘room!’
Access to my full back catalogue of templates, recordings, lessons, and courses
Full members get access to pretty much everything I've ever made, from the Pricing for Profit spreadsheet to hundreds of marketing templates and examples.
We have PR Sprints, SEO Sprints, and loads more, on demand and included in your full membership.
Your investment for a business-shifting and stress-reduced year
I could have said stress-free, but nothing is ever completely free of stress, right?
Semi-DIY Membership
Full Membership
You're ready to join The Collective to have a more profitable, sustainable business and reach your Big Goals if you say yes to two or more of these points...
You’re a product-based/eCommerce business owner or creative entrepreneur
You’ve been struggling with lack of mojo/sales/community for longer than 3-6 months and you want to fix things once and for all
You’re already spending 2-3 hours a week trying to write social posts, think of emails to write, and reluctantly filming a BTS reel of boxing up your Christmas-themed products – and the sales, likes, and comments are not adding up to this effort.
You’ve tried Meta ads, a one-to-one coach, or another membership/community and you’ve either left it and feel like there’s a hole in your business you want to fill back up, or you feel like you’ve got the most out of it and you’re ready for a more holistic membership that doesn’t just focus on one aspect of your business.
You’re slightly nervous but excited to put in the work to see a return on your investment, even if it’s only an hour per week to start with.
You know there’s a better, easier, more fun way to work through the festive shopping season, and you’re ready to choose to make the most of it instead of letting the stress control you.
Nodding your head? Perfect!
I too used to have little desire to get to grips with the harder parts of my business
Members tell me one of their favourite parts of the Collective is the Game-Changing Success Ritual, a monthly goal-setting session and a check-in with your numbers. I created this for myself one day on the train, as I finally rustled up the courage to do a deep-dive into the stats and numbers of my business.
It showed me that one of the big parts of my business was a huge time, energy, and money drain. I’d realised that, if I had actually looked at the numbers regularly instead of burying my head under something comfier, I could have stopped doing the money suck 6 months prior and have been in a far better position.
So, I came up with the Ritual, and now it’s a core part of the Collective. Once you make that regular time to check in with the numbers you’ll soon realise it doesn’t have to be scary, stressful, or boring. I promise!
Make the first step towards regular time 'on' the business...
Testimonials
"I've changed my whole business on the inside, and it's something I'm really happy with and feel in control of"
- Gilly, founder at ekawear
Your questions, answered
Join the Collective and invest in your business before 29th January
Testimonials
“I have gained more confidence in my business decisions and it is resulting in some fantastic sales figures, whilst also helping me build the business I want it to be in the long term.”
- Laura, founder at Louy Magroos