Reach the goals you’re hesitant to speak out loud, make the most of seasonal buying cycles without relying on them to make a profit, and consistently develop a plan to grow your product business alongside a community of people rooting for you.
Your business doesn’t have to potter along anymore. It gets to be the business you first dreamed up of, and more.
You’ve done well to get to where you are today
It’s not easy building a business, and it’s not easy building a product-based business in a year where people are buying fewer “luxuries,” material costs have risen by up to 90%, the big conglomerates are discounting their already-cheap products left, right and centre, and you’ve got a household to manage/a family to look after…
Phew! It’s a lot.
Ah, the voice inside your head
Well, you’re here because there’s a little voice inside of you whispering that you’re ready to go from ‘I’m just about making it work’ to ‘This business is thriving.’
You’ve got dreams and goals, a vision of a business with a waitlist of customers and pricing that fills up your “fun money” pot and allows you to treat your loved ones to an extra gift or meal out without the stress.
Your reality might be different, but it's just for now...
Maybe you can relate to some of this...
You sit down with your fourth cup of tea and it’s hardly gone 11, typing furiously as you fight fires and respond to customer emails, starting a to-do list before you give up and start fulfilling orders because there’s just too much to do for you to focus on the things you would like to do. You’re in a place of reactivity, not proactivity.
You’re constantly juggling too many responsibilities and endless marketing tasks that don’t get you anywhere, so you never feel like you can consistently reach the level of stability or financial freedom you wanted when you first started your business. This has made you lose confidence in your business.
You feel like you can’t put yourself forward to exhibit at a prestigious show, submit a product for an award because there must be others more deserving, and you’ve almost given up on ever having a waiting list of buyers.
Even if you’ve churned out so much marketing content, you struggle to feel truly visible and you question whether those seven Instagram posts will even make a difference to your sales this year.
You’re a creative, first and foremost, so business strategy might not be the thing you’ve focused on or even know how to implement.
You could even be at a point where you’re making so much money and you’re not used to it! The thought of becoming VAT-registered and dealing with all the admin associated with increased income makes you reduce your stock, stop your planned price rise, or sabotage your business.
Hi, I'm Jenny! founder of The Better Business Collective
and I’m here to show you that your challenges are fixable and you don’t have to do this all alone.
I’ve been working in eCommerce since 2009 and spent five years working at Not On the High Street, supporting sellers to grow and succeed on the platform. I realised there were so many things I wanted to help eCommerce business owners with, and could help them with, but my job titles restricted me.
Now, I use my strategic experience and my empathetic yet practical approach to help product-based business founders and creative artisans reach their version of success on their terms, using both head and heart to make decisions that move you forward.
I see a future for you that looks like this...
And it's not a dream. Others like you are already living this more joyous reality.
Not knowing who to turn to when you get that inevitable unhappy customer who demands a refund thanks to something out of your control. Or offloading the story of your day to your loving partner who, despite their best efforts, can’t ever understand what it feels like to have too many orders in one day.
Having a circle of likeminded people ready to share advice, who truly get your challenges, and give you the support that can only come from a similar lived experience.
Questioning how you’ll ever be able to compete with the huge discounts on mass-produced items from well-known brands, forcing you to feel like you can’t ever raise your prices or making you feel you have to participate in a Black Friday discount even though your margins don’t like it.
Tough-love, judgement-free coaching and cheerleading when you need it, from someone who knows the ins and outs of product businesses. Help with your pricing (yes, you can raise them and make plenty of sales), positioning, and confidence, so you don’t have to feel you’re ever competing with cheap, mass-produced products that are no match for yours. You’ll have learned how to market yourself properly and sustainably, so you easily stand out without discounts.
Never planning your content or your business strategy more than a few weeks or a month in advance, because you don’t have the time or you don’t know how to plan your goals and sales forecast outside of the seasonal gifting calendar.
Settling into a routine of strategically planning your business, marketing, and sales cycles so you don’t feel as overwhelmed by everything. The planning brings balance, predictability, and stable income. You’ll be profitable enough that you can choose not to take advantage of gifting seasons and even take time off!
Posting constantly on socials and sending out the odd marketing email when you have a sale on or things are quiet, but feeling like it’s never enough and your reach is so low you can’t cope with the pressure of always needing to be visible – you just want to create and make art!
Marketing your business with enthusiasm and excitement because you’ve learned what brings you sales, what doesn’t, and you’ve found a marketing strategy that respects your time and energy.
More in-depth than a membership, better value than a 1:1 business coach, more personalised support than a course
This is The Better Business Collective.
Your supportive, accountable, and inspirational path towards growing a business that works for your income and doesn’t make you choose between work or life, you get to have both. No shiny objects or quick fixes required!
The Better Business Curriculum & Traffic-Light Analysis
This is 9 chapters of access-anytime lessons and worksheets covering topics like Meaningful marketing, Protect Your Profit, and Focus & Flow. It’s absolutely everything you need to grow and maintain a joyful and profitable business without working more and more hours. It’s all of my experience of working in eCommerce and with business owners like you, distilled into an easy-to-action curriculum that takes the guesswork out of growing a business.
Don’t worry about paying for something, logging in a few times, and then getting so overwhelmed by all you have to learn that you don’t make the most of your investment.
Part of your Collective welcome includes a Traffic Light Analysis when you join, so you’ll know right from the start which lessons and topics to focus on first and which you can leave for further down the line.
This means you’ll see the quickest return on investment (time and money!) as you’ll be focusing on the topics that actually matter to your business.
Twice-weekly live calls with me and the group on Tuesdays and Fridays
They won’t be all overloads of information you can’t implement or fun chit-chats that aren't useful to you, although there will be plenty of nice chats! There’s a coaching element to them that’ll deepen your self-awareness and show you that you have all the tools and knowledge you need, you only need to stop getting in your own way to reach your big goals.
The live calls are on Tuesdays at 1-2:30pm, and Fridays at 10:30-12pm UK time, with monthly Marketing Glow-Up sessions , masterclasses, coaching calls, and Open Office Hours. Every call is recorded and uploaded to your portal.
Sometimes we’ll start with a meditation or visualisation to quieten your busy, noisy mind and tell your body and brain that it’s time to slow down, learn, and implement so we can make better decisions based on wisdom, not panic. Ideal if you know that you’ll be fitting the calls in between high-energy tasks (yet another call to your courier, maybe?) with no time to take a break. The meditation gets to be your break.
I know it can be a fair few hours to show up to each one, but you don’t have to show up to all of them to see positive growth in your business and life. Most people find, though, that once they pay for something, they want to make the most of it and will make the time to make sure they get a strong ROI.
Find-your-feet group session for new members
It can be scary jumping into an online community where you don’t know anyone. We’re not a group where you’ll be forced to virtually stand up in front of everyone and share a fun fact about yourself. Instead, all new members get their own group session to ease you in and meet others at the same stage as you.
I’m not biased, but so many members have been there for more than a year because they love the friends they’ve made here. They are a truly welcoming bunch.
The Game-Changing Success Ritual
The monthly numbers and finance check-in with me and the rest of the community, which many members have said has been one of the best parts. Even if they hate numbers! This two-part ritual (no dancing or sacrifices needed) at the start of every month uses the head and heart by gathering your end-of-month data and setting heart-led intentions for the next month so you continue your growth and put your numbers at the top of your list instead of in the dread pile.
What you focus on, grows…and becomes easier with time. It’s game-changing!
A private Facebook-free community
Companionship and, eventually, the business friends you need to see lasting joy and success in your business. All on its own platform, Telegram, so you don’t have to worry about getting distracted by your social feed or too-tempting ads. I
don’t ever let the group go above 60 members so that it stays small enough to be intimate but large enough to feel like a strong community of people with varied experiences and personalities. And at around 40 members, I run double sessions for certain events so everyone gets a chance to speak and get personalised coaching.
Email templates and a full year marketing calendar
Even if you don’t have a list, you have one but haven’t emailed them for 6 months, or you’ve got an emailing habit but you know it could feel easier and bring you in more sales, these 25+ email templates will show you what to write, how to write it well, and give you enough ideas to schedule an entire season of weekly emails. Even if you’ve only got an hour a week, and even if you have no idea how to write emails that sound like you/your brand but still sell.
By having your marketing calendar and emails ready to go, you’ll have more headspace to do what you actually like doing: creating your products or dreaming up new product ideas.
Your one-time investment into your most profitable and stress-reduced future
I could have said stress-free, but nothing is ever completely free of stress, right?
Get all of this and more:
The Better Business Collective Curriculum - instant access to 9 chapters of lessons to strengthen your business
Personalised Traffic Light Analysis of your business
Game-Changing Success Ritual - training and monthly live sessions as well as tools to keep track of your progress
Approx. 8 live calls a month covering coaching, masterclasses, The Ritual, and more
New member Welcome Call on Tuesday 28 January
Facebook-free community chat on Telegram
Over 30 email marketing templates
A full marketing content calendar for February 2025 to January 2026 (worth around £350)
Pricing For Profit mini course and spreadsheet calculator (worth £97)
Masterclasses and recordings library (worth £500+)
Quarterly membership
£350 every 4 months, ending 31 January 2026
Enjoy a cashflow-friendly membership that brings you big results while you spread the investment over the year. You also have the flexibility to cancel your membership at the end of each quarter.
Annual membership
£1320 for the year starting 1 February 2025
Pay upfront for one year and get one month entirely free! Perfect if you’re a forward-planner and know you want to pay once and not have to worry about having enough in your account each month or forgetting about the payment. (I’m speaking from experience…)
I too used to have little desire to get to grips with the harder parts of my busines
Members tell me one of their favourite parts of the Collective is the Game-Changing Success Ritual, a monthly goal-setting session and a check-in with your numbers. I created this for myself one day on the train, as I finally rustled up the courage to do a deep-dive into the stats and numbers of my business.
It showed me that one of the big parts of my business was a huge time, energy, and money drain. I’d realised that, if I had actually looked at the numbers regularly instead of burying my head under something comfier, I could have stopped doing the money suck 6 months prior and have been in a far better position.
So, I came up with the Ritual, and now it’s a core part of the Collective. Once you make that regular time to check in with the numbers you’ll soon realise it doesn’t have to be scary, stressful, or boring. I promise!
Make the first step towards regular time 'on' the business...
You're ready to join The Collective to have a more profitable, sustainable business and reach your Big Goals if you say yes to two or more of these points...
You’re a product-based/eCommerce business owner or creative entrepreneur
You’ve been struggling with lack of mojo/sales/community for longer than 3-6 months and you want to fix things once and for all
You’re already spending 2-3 hours a week trying to write social posts, think of emails to write, and reluctantly filming a BTS reel of boxing up your products – and the sales, likes, and comments are not adding up to this effort.
You’ve tried Meta ads, a one-to-one coach, or another membership/community and you’ve either left it and feel like there’s a hole in your business you want to fill back up, or you feel like you’ve got the most out of it and you’re ready for a more holistic membership that doesn’t just focus on one aspect of your business.
You’re slightly nervous but excited to put in the work to see a return on your investment, even if it’s only an hour per week to start with.
You understand that growing and sustaining a more profitable, joyful, and easier business takes time and it’s not an overnight thing, or even something that happens after only a month.
Nodding your head? Perfect!
Join a group of creative, product-based business owners ready to welcome you with open arms.
Testimonials
"I've changed my whole business on the inside, and it's something I'm really happy with and feel in control of"
- Gilly, founder at ekawear
Your questions, answered
Join the Collective and invest in your business before 24th January
Testimonials
“I have gained more confidence in my business decisions and it is resulting in some fantastic sales figures, whilst also helping me build the business I want it to be in the long term.”
- Laura, founder at Louy Magroos
