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I’m not great at following recipes, but here’s why it helps my business

I love to cook. Okay, the one-year-old and lockdown juggle might be holding me back a little right now, but mostly I enjoy the creativity of preparing meals.

And that’s just it for me: the creativity. Like a lot of things, I’m in it for the creative flair, and sometimes that doesn’t necessarily work out in my (husband’s) favour.

I want to be able to just throw in a dash of this and a dollop of that. I want to be able to sense when the souffles are done. (I’ve never actually made souffles, but you know what I mean.) And I want to be able to play around and produce something yummy that everyone enjoys.

Sometimes it works. There are dishes I can vary depending on my mood, like a risotto with a select combination from the fridge and cupboard, or a slow cooked casserole. Usually, I can play around with these meals because I’ve learned the recipes by heart and made them many times.

Because guess what I resist, literally and metaphorically, in the kitchen and in life? Recipes.

Friends, I do not like being told what to do.

Partly, hello, I’m a rebel. Partly, I want to be able to intuit the best formula for a dish.

But you know what helps me to learn how to cook and discover the best formula for a dish? Recipes.

So what do recipes have to do with business?

You might have guessed that – just like this recent post about cake – there’s a food-based metaphor going on here. (I just love a metaphor, especially a food one.)

Just like in cooking, there are recipes in business, too. Not in exactly the same way, but pretty close. Processes, structures, templates, tips, and step-by-step instructions. Using things is art and science, formula and instinct, logical and creative.

Just like in cooking, you can discover a process in business and once you’ve got the hang of it, you can play around and make it your own. (Or even write it from scratch in the first place.)

Let’s say you want to be able to create a delicious marketing offering. You can learn about how to create different types of content – photos, videos, written pieces – and schedule them. You can follow some suggested recipes and guides. And as you practice, you’ll learn your favourite flavours, and the ones your family (customers) love the best.

Maybe you’ll find some crowd pleasers. Maybe the first time you make a souffle, it won’t rise. (Chances are.) But maybe on the third attempt, it’s just right: perfectly light, gooey in the middle and a little crispy on top.

I love reading about marketing and business. It’s a bit like browsing Pinterest or a good cook book for foodie inspiration.

There are also times when I find a recipe I want to learn by heart, like a basis for making my own granola (that was a pre-baby obsession) that I can mix and match when I like.

My game-changing recipe realisation

Realising and accepting that recipes are in fact helpful and not something I need to rebel against has been GAME CHANGING for me. The structure they give me allows me to be at my creative best. (And yes, I’m kind of talking about business here, not just oat to raisin ratios…)

If you, like me, have realised the value of having a structure and a recipe, I think you’re going to like The Better Business Collective. It has a whole load of templates for sending email newsletters to your subscribers (a VERY worthwhile marketing endeavour), as well as a stunning, magical, easy-but-doesn’t-mean-we-do-it Game-Changing Success Ritual that has the power to level UP your business and your mindset.

You’re oh so welcome in The Better Business Collective if you:

  • Want to raise your business savvy up a level
  • Know that you want to work ON your business rather than IN it but struggle to actually make that happen on the regular
  • Love learning and implementing business and marketing strategy live and in community with other humans in business
  • Are a rebel, like yours truly, and want to get out of your own way 
  • Aren’t a rebel, but would love to unlock your potential and create your own version of success

Let’s get cooking, shall we?

It’s not easy to plan right now…

Am I right? Things are up in the air a lot, there’s not much certainty, and who knows what to do about childcare.

And yet it’s incredibly easy to feel overwhelmed and unfocused in your business.

My opinion? Getting even a mini plan together is a good idea. Which is why I’ve spent the last few weeks working on my new Create Your Mini Business Plan course.

It started with me.

Having had a couple of good months of nursery and getting back into the swing of things, most of my careful business plans went out of the window. I didn’t know what I should be doing.

One of the saddest consequences for me in this #lockdownlife is that I had to postpone my retreat, which was due at the end of March. It was heartbreaking!

But it did remind me of one of the activities we do on the first day of my retreats.

We make a list.

Okay, it’s really simple. And it’s not.

We make a list of things we want more of and things we want less of. It’s deceptively simple, and a great starting point for figuring out what’s most important to our businesses right now.

So I made my own list. It included things like “more profit” and “less stress about money”; “more focus” and “less overwhelm”; “more ways to help my audience” and “less distraction”.

This list also became the starting point for this new course. Because lists have a fabulous way of bringing clarity and focus.

I created a couple of other lists, added some gorgeous goal-setting templates, and then creating a few ways to commit to goals over the coming months. I wrote the workbook and went through it myself, adding details and amending as I went.

Focusing on writing this course meant I had to stop blogging, which I’d somehow managed to do weekly. It meant I could only write down the other ideas coming to me. And I had to accept that I’d only post occasionally on my Instagram feed while I was finishing it up.

Because deciding what we don’t do is just as important as committing to the things we want to achieve.

And now, my friends, it’s ready.

The Create Your Mini Business Plan course is here, and has an optional coaching session you can add at a very special price. It’s an inspiring and actionable guide to prioritising your to-do list and taking your business to the next level.

Check it out here.

There are some exciting bonuses, and tons of email support. Because I know it’s easy to sign up for something and then kind of let it slide.

A freebie

One of the bonuses is a COVID-19 Special Edition Workbook. I shared this over on my Instagram stories while I was writing it, and a quick poll suggested that it would be handy even if you didn’t sign up for the course. So if you’d like the free workbook without signing up for the course, it’s right here:

Whether you sign up for the course or not, you can always make your More / Less list and take it from there. You’d be surprised by how this simple list can show you what you really need.

And of course, I’d love to hear from you if you do!

“Are your clients like me?”

I’ve had a few calls with potential new clients recently. Mostly women wanting to take stock, refine their plans, and work on overcoming some blocks in their business while things are… different.

I was reflecting on the themes coming up for these brilliant humans in business, curious to see whether these times are bringing up anything specific for creatives and small businesses.

Perhaps this was also on their minds too because I did spot a theme: several of the women I’ve spoken to asked a variation on the question, “Are your clients like me?”

Do other people struggle with this?

Am I unusual?

Is this unfixable, or can you help?

Am I in the right place?

My work isn’t for everyone, and there are certain things I don’t help with. I’m not an expert in Facebook ads. I’m not an accountant or an HR specialist. I’m not a designer or a web developer. There are plenty of wonderful experts out there who specialise in this kind of work.

I’m also not a coach who is purely focused on six-figure turnover, on churning out hundreds of products for the masses, or on making a quick quid with no substance. I’m sure there are business coaches and mentors out there who can help with that. (Though I don’t know that I can recommend one…)

So if I’m answering, “Am I in the right place?” there are several factors to my answer.

But if you’re wondering if you’re the only one struggling with confidence, getting organised, creating a sustainable business, making the right decisions for you, or cutting out the noise, you are definitely not alone. My clients are like you.

And while I wouldn’t necessarily say it’s “fixable”, my work is here to help you dial up the volume on your authentic voice, your unique offerings, your fabulous skills, and turn the volume DOWN on the noise that distracts you from success.

I LOVE to help creative humans define their own success.

I’m a sucker for asking questions that delve deeper, and listening to allllll the answers.

And I delight in giving business owners compassionate accountability and structure to get them taking action in the right direction for them.

If you’re wondering if my clients are like you, here’s an incomplete but quick overview of my clients:

  • My clients are mostly women with creative businesses, though I have a couple of non-creative business owners and women considering starting a business in the future
  • My clients have a hunch they could be earning more, doing better, or feeling happier, but they’re not quite sure how to get there
  • My clients have a lot of thoughts, and usually apologise for saying too much, or that it’s all “a mess” (when really this is a key part of the work we do together)
  • My clients usually need a little nudge towards more confidence to do the thing they really want to do or are scared of doing
  • My clients sometimes need to ask uncomfortable questions, and be gently encouraged out of their comfort zone
  • My clients usually need or want homework, accountability, and clarity on the most important thing for them to do

We’re all humans in business. We all need support from time to time, whether it’s help setting up a new website, or creating a business strategy, or getting out of our own way.

If you’re looking for support, I’d love to hear from you – even if you’re not sure I’m the right person! Chances are I can recommend someone who is.

You can also join me on Mondays at 12pm for a group call to get a taste of what it’s like to work with me. Join Progress not Perfection – my group programme – currently Pay What You Can and I’ll share all the call details!

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