More success = more joy

Welcome to a new, more authentic way to do business.

Let’s start from the beginning: creative business owners like us are in it for the flexibility, freedom and fun of being our own boss and making it on our own. But what happens when it’s not - quite - working? What happens when you’re neither successful nor joyful? (And, in my experience, the two are definitely interlinked.)

This work is not about pretending it won’t be hard, or you won’t struggle. It’s not about imagining away our problems and wishing someone else will save us. It IS about believing that you have everything you need to create the business and life you love — with a little expert support and magical coaching.


I’m Jenny Pace.

(You might know me as Jenny Hyde)

I believe in creatives, women, authenticity (the real one, not the buzzword), joy, and success. I believe we make our own futures with small, sometimes invisible, actions. I believe you are your business, and you’re not. And I believe that you’re far more than your social media feeds.

How Can I Help?

Individual Coaching

One-on-one work is the most powerful, most bespoke work I offer to take you from a downward spiral or frustrating plateau to significant progress in the direction of your dreams.

COVID Resources

Check out my COVID-19 resources, as well as my Directory for small businesses selling safely right now. Support fellow business owners, and get support yourself. We're all in this together.

Mini Business Plan

Not sure where to start with planning? My latest course, Create Your Mini Business Plan, is open for enrollment and includes loads of helpful bonuses. You can even add a special coaching session at a special rate!


"I cannot possibly recommend Jenny highly enough. I feel so comfortable working with her, and am always ten times more confident after our sessions. She listens to my worries without judgement, has the most professional and experienced manner, and encourages me like no-one else can."
- Laura Clempson, Clara & Macy


Let's Stay in Touch

I send monthly notes of encouragement, plus occasional extras about upcoming courses, events or opportunities. I’d be honoured to be invited into your email inbox.

New on the Blog

If any year needed a review, it’s 2020…

Well, 2020 is turning out to be… kind of different. I’m a big fan of reviewing your business when it feels right to you, but certainly as we stand in the middle of the year, it’s as good a time as any to take a step back, look at where you’ve been, where you are, and where you want to go. Now, I work with a lot of small business owners, solopreneurs and female founders, and I know that “review...

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Business as newsual: keeping your customers updated during COVID-19

Here we are at the end of June, a thousand miles from where we thought we’d be at the beginning of the year, not least due to COVID-19. Things are changing often, and as things start to re-open, we’re entering a grey area that can be tricky to navigate. We’re not in full lockdown, so things aren’t as clear as “Stay Home”, and yet we’re not “back to normal” either… So let’s declare Business As Newsual, and give our customers...

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