A Little Better: Time To Share Your Products

Do you struggle to share your products? Maybe you feel nervous about doing it, or aren’t sure where to start. This episode is for you!

Reminder: This summer, on The Better Business Podcast, I’m releasing a capsule collection of shorter episodes that you can dip into for inspiration. They’re released on Fridays throughout August and September. Full episodes will be back in October.

Today’s episode is for all the small business owners, makers, solopreneurs getting their businesses ready for Christmas, and maybe having a wobble about what to share in their marketing content. 

If you know you should probably be building up your marketing…

If you know that Christmas is a big opportunity, but also a bit scary…

If you want to make the most of Christmas for your business… 

Then I have a really important, actionable tip that you can start doing right now.

Are you ready?

Share your products.

Okay, stay with me! I know, it sounds really obvious, but there’s a reason I’m wearing my Captain Obvious cap today.

Most solopreneur small business owners don’t share their products enough. Why? Because it’s scary. Because putting yourself out there is hard. Because it invites vulnerability and rejection and fear of failure.

I get it.

There’s also another reason you’re not sharing your products enough:

You don’t think it will make a difference.

Haven’t you already “bombarded” your audience?

You shared this product TWICE this year – aren’t they tired of hearing about it?

Friends, no.

No, your people aren’t bored of you. No, they aren’t tired of hearing from you. 

In fact, they probably didn’t see it or register it fully. You need to show it again. You need to build familiarity and awareness and joy.

On average, customers need to see a product ELEVEN TIMES before they decide to purchase.

ELEVEN. And for some customers, that’s even more. 

And I don’t mean you need to share something eleven times – they need to see it eleven times – and there’s a big difference.

About 8-10% of your followers see your posts on Instagram. And about 20% of your email subscribers open your emails. Not everyone is seeing everything every time.

YOU NEED TO KEEP SHOWING YOUR PRODUCTS.

And if you want that successful Christmas season, those busy November and December days, it is highly recommended to start showing your products now.

Not to get sales now. (Though chances are, it will help.)

But to build awareness and familiarity.

Show sneak peeks. Show details. Share something you love. Show them in progress. Show them in the background while you’re talking about something else.

How? For way more ideas, head back to the full episode 3 (How To Share Your Products) – it’ll get your ideas flowing.

Your customers might not buy from you yet. But if they haven’t seen what you have to offer, then they definitely won’t.

A Little Better: Are You Trying To Sh*t Miracles?

Pre-S: Looking for the How To Find (And Keep) Your Focus workshop? Head here.

Does your to do list require miracles to get ticked off? My wise sister’s advice is for you in this week’s mini episode!

Today’s Little Better episode is my first sweary podcast episode. I mostly try to avoid swearing because as a podcast listener, I sometimes listen with my kids around, and I want you to be able to listen whenever works for you, too.

But I couldn’t get around this one: we need swearing!

So if you’re up for that, let’s dive in.

Beyond swearing, this episode is about the need to focus in business so that you can actually make progress and see the success you’re dreaming of.

A few years ago, I had a photography studio in addition to my coaching business. I had a talented team, and we produced product photos and content for product-based businesses. My incredibly talented sister (now a fancypants producer for Adidas), Holly, was the Studio Manager and we had such a blast working together. 

In her wisdom, and with her deep wit, she said something to me that I’ve never forgotten.

She said, “Are you trying to shit miracles today? It really seems like you’re trying to shit miracles.”

My friends, she was right. The to-do list wasn’t realistic. It was based on the idea that miracles would appear from nowhere.

Don’t get me wrong, I believe in magic and miracles. Daily. Regularly. Unexpectedly.

But basing the success (or even viability) of your business on overcoming the odds, being superhuman, isn’t the way to go. If you need a series of miracles in order to get through the day or week, you need to take another look.

There’s a reason I don’t have a photography studio anymore.

Since then, I have honed and developed a talent: focus and flow.

Focus: to dial in on the things that move my business forward and have greatest impact.

Flow: to allow the things that trip me up or ask me to shit miracles to flow away.

I’ve always been kinda good at prioritising. These days, it’s the first place I start, and it’s a huge part of how I help my clients and Collective members.

The first step is to realise that focus is your friend.

Focus allows you to create a meaningful, profitable business with your sanity intact. By reducing your focus to 2-3 key projects, you actually increase your productivity overall. Focus means you can complete projects in a way that feels really good and has desired results, rather than being all over the place with 10,000 things you’re kind of doing half-heartedly.

Focus allows you to be all in on the things that matter.

Ready to learn how to focus? Curious about the systems I use to keep me focused? Want to stop waiting for miracles just to get through the day?

Join me for a free workshop on How To Find (And Keep) Your Focus As A Creative Business Owner on Friday 10 September, 10:30am GMT.

A Little Better: The vision for your business that REALLY matters

Pre-S: Key links you might be looking for… Enrich the mastermind. The Better Christmas Plan course. My upcoming FREE workshop on how to stop people-pleasing.

Reminder: This summer, on The Better Business Podcast, I’m releasing a capsule collection of shorter episodes that you can dip into for inspiration. They’re released on Fridays throughout August and September. Full episodes will be back in October.

Today’s episode is about the vision that matters in your business.

At the beginning of August, I wrapped up a 6 month mastermind. This intimate, soul-filled group of three women with creative businesses have been meeting with me every Monday afternoon, more or less, since February.

We’ve talked about business struggles, goals, personal challenges and strengths. We’ve learnt about each other – and about ourselves and what works for us.

Towards the end of our six month journey, we talked a lot about what we really want. About that line between what our logical, eager, opportunity-seeking brains can see, and the deeper longings of our creative souls.

We journalled. We coached. We talked. We uncovered.

I can’t tell you how powerful it was to get into the detail of it all.

We’ve been reflecting in our group chat recently, and it has made me think a lot about creating visions.

I’m a visionary sort of person. I can see possibilities and opportunities. It’s a strength I have, part of my personality. When I first started my business and started mentoring small business owners, I believed it was a big deal – an important piece of the puzzle. I could step into a client’s shoes and SEE.

As I’ve developed and trained more deeply, I know that my vision for a client is often a distraction. My excitement about a certain possibility can get in the way of uncovering a client’s true longings. These days, I’m dedicated to getting my vision out of the way and pouring my creativity into nourishing your vision and supporting you instead.

Here’s what I want you to know:

My vision for your business doesn’t matter.

Your partner’s vision for your business doesn’t matter.

Your staff, your friend, your mum’s vision – none of them matter.

Sure, you can lean on them and listen to them and cherry pick some things from other people’s vision.

But do not get tangled up in them.

You can spend so much energy trying to create something that someone else wants you to have. You can even experience a type of success.

But true success is YOUR vision, your values. It’s the difference between an inner glow as you receive the order or start working with a new client or start a new project – and slogging away as a means to an end.

I use visualisations fairly often in my work. And honestly, you can try it yourself, too. Take 15 minutes, set a timer, let yourself relax, and let your inner wisdom guide you to visualising a significant time in the future. Like mid-December, or this time next year. Notice what comes to mind without questioning it. Feel the energy of it.

Then spend 10-20 minutes writing it all down. You might find some surprises for yourself in there, and my experience is that they will motivate you and support you in making positive changes.

There’s a visualisation for Christmas in my Better Christmas Plan course, which is available for just another three weeks. It’s a game-changer if you’re a product-based business owner ready to level up this season.

And I’m opening up another Enrich mastermind starting in September. If you’re ready for more connection, more vision, more courage, and more soul in your business, this is for you.

To celebrate opening the mastermind, I’m teaching a free workshop on people-pleasing and how to stop it from running your business on Thursday 2 September at 8pm GMT.

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Enter The Forge

Life's too damn short to chase someone else's definition of success. I'm here to give you the courage and tools to forge your own path.