Little Better: Cultivating human connection in business

This week’s podcast episode unlocks a key to being successful in business that you may not have heard before: cultivate human connection. How? Listen in to discover more!



Do you struggle with motivation as a small business owner?

Maybe you find it hard to sell your products with conviction?

Or perhaps you find yourself scrolling social media, because that’s the easiest way to get what feels like connection?

I want to offer one guiding principle to help with all those questions – and many more.

The answer? Cultivate human connection.

With the vast majority of businesses now doing most of their business online, and that tricksy little global pandemic, many of us are craving human connection.

Rather than going to an office, doing errands in small communities, and having close-knit friends and neighbours, we’re on t’internet pretty often. This is fairly tough for us primates, who like eye contact and scent and loads of other biological factors to feel trust.

It’s no surprise we turn to social media for a quick fix. It’s not the same, but it kind of meets the craving. It doesn’t fully satisfy it, though.

When you take the time to cultivate connection with humans (and sometimes pets), it recalibrates your brain. So spending quality time with family and friends outside your business will help your business, because you’ll feel more connected.

It will also help you to feel motivated and sell more, in the background.

But here are some specific ways to cultivate human connection for your business.

To build up motivation:

You need to have a business squad.

I’m a big believer in finding the right support for you in business. That’s not necessarily your closest family or friends – unless you’re really lucky!

Instead, boost your motivation by cultivating connection with business besties – people who get what you’re doing, can cheer you on, and support your success.

I created the Better Business Collective for this exact purpose.

To find confidence when selling:

Cultivating human connection in your marketing makes it easier to sell, no matter what you’re selling.

See your customers as real humans, with real aspirations and needs and wants and problems. Be human, invite in their humanity too.

Show your human self, or at least content with humans in.

Rather than getting stuck in “buy my thing”, step back and consider what it gives another human in their everyday experience.

This will give you language and confidence to step up and share, and I promise it will feel good, too!

So go and book a coffee date with a friend, hug your kids or pets, and start finding that business squad.

Episode 14: How To Stop Overthinking



Are you an overthinker? Do you tend to worry about every small decision in your business?

Well, you’re not alone. This podcast episode is for anyone who tends to get stuck in a loop, wondering “what if” over all the tiny things, and feeling exhausted at the end of it.

You’ll discover:

  • What overthinking is, especially for business owners
  • Step 1 to calming your nervous system and resetting your busy brain
  • The connection between overthinking and the patriarchy
  • Why we tend to overthink and get stuck in decision paralysis
  • How you can reduce overthinking and free up your creative energy

Spoiler alert: reducing your overthinking is a HUGE step towards reclaiming your power.

And we 1000% need more of that in the world.

Questions to help you stop overthinking

  • Will this matter in a year?
  • What’s the actual risk – and potential reward?
  • What does your gut say?
  • What would you do if you knew you couldn’t fail?
  • What would be worth doing, even if you do?

Enjoyed this episode? I’d love to hear! You can pop a comment below, DM me on Instagram, or even buy me a coffee.

And if you want to access regular support to stop overthinking in your business, consider joining The Better Business Collective.

A Little Better: Friday 13th, Feeling Lucky, & Creating Your Own Luck



This summer, on The Better Business Podcast, I’m releasing a capsule collection of shorter episodes that you can dip into for inspiration. They’re released on Fridays throughout August and September. Full episodes will be back in October.

Today’s Little Better episode is about Friday 13th, feeling lucky, and creating your own luck.

A couple of years ago, I went to a DIY shop to get a replacement shed lock (glamorous life, as always!), and I decided to register for an account. As I gave the nice chap at the counter my address, he noted that I live at number 13.

“Unlucky 13!” he said.

“Unlucky for some,” I replied. “Not for me!”

I told him how I had also grown up in a number 13, and so I always associated it with home. I didn’t tell him about the energy of that particular home and time in my life were full of happy memories and energy. It was a DIY store on a Thursday evening, so I didn’t want to push it.

But 13 has never felt unlucky to me.

As I was thinking about this encounter recently, I thought about luck. I might not care about Friday 13th, but what are my stories about being lucky?

Do you feel lucky? Do you tell yourself that you’re unlucky, that it’ll never happen?

Meghan Genge talks about magic and miracles, and how when we expect them, we see them.

“Those who don’t believe in magic will never find it,” said Roald Dahl.

The voice that tells you it’ll never happen for you, that you’re just not the sort of person that gets the big break or the good news – that’s your inner critic, trying to keep you safe and small and avoid vulnerability.

It’s safe for you to see everyday miracles, like finding the perfect parking space, or having all the green lights. Notice them where they happen.

As I was writing my ideas for this episode, I saw a quote from Shonda Rhimes, one of my all-time favourite humans, the powerhouse behind Grey’s Anatomy and Scandal and loads more.

She said, “I am not lucky. You know what I am? I am smart, I am talented, I take advantage of the opportunities that come my way and I work really, really hard. Don’t call me lucky. Call me a badass.”

I mean, she’s not wrong.

But what if we can be lucky – and create and grow our own luck?

What if we get smarter about spotting opportunities?

What if we become a total badass at courageously putting ourselves out there, shining our light, and graciously receiving the luck, the prosperity, the good news, that we get in return?

Your mission, if you choose to accept it this week, is to get luckier.

Notice the luck you have. Articulate the luck you want. Switch on your opportunity detectors. Channel your savvy boss lady energy into creating more luck for yourself.

Friday 13th is a great day to change the story, and change your world.


Enter The Forge

Life's too damn short to chase someone else's definition of success. I'm here to give you the courage and tools to forge your own path.