Here's the thing: over-simplifying


Every Friday I post a “here’s the thing” blog. “Here’s the thing” is something my mum (and many other wise people) like to say when they’re about to make a good point. Hopefully these posts are also good points.

I’m a big fan of keeping things simple. I’m a big fan of clarity. I’m a big fan of editing.

With so much stuff to read, things to do, decisions to make, it’s no wonder that there’s a growing trend towards modern minimalism. We’re going back to basics all over the shop – and it’s great!

But. (And you knew there was going to be a but…)

Sometimes it’s possible to over-simplify. Sometimes we cut out some of the really interesting, juicy stuff because we feel like we need to be on point. Or maybe we worry that no one will care about that important nugget.

For example, you might be writing a description of one of your products, and you’re trying to keep it simple and straightforward, so you describe it as very specifically for a single gifting occasion. Which is great, in theory, because people like knowing the occasion a product relates to. But maybe you miss out on another opportunity, another gifting occasion or use for the product that lots of people like. And you miss out because you were trying to keep it simple.

Or perhaps you’re writing an email, and you want to keep it fairly straightforward. But you don’t miss out a quick “how are you?” or a “have a nice weekend”. These things add to your connection with people. And connections are important.

And sometimes over-simplifying means we forget the truth about life: life is messy. Thoughts, feelings, to-do lists, the creative process – none of them fit completely into a neat and tidy little box.

So here’s the thing:

Today, or over the weekend, acknowledge where you’re really, really trying to simplify something that just won’t go. Notice what might get missed if you force it. See if you can spot the meaningful mess that makes up your life, your business, your creative process.


Need some help figuring out how you might be over- or under-simplifying? Take a look at my new services – there might just be something there for you. Or get in touch to see how I can help.

New Beginnings

Card by Joanne Hawker
Card by Joanne Hawker

I’m so excited to be welcoming you to my new site and new blog – not to mention my new business! It’s been a long time coming, for me at least.

For years, my passion has been to support designers, makers, entrepreneurs, shop-owners and creatives in their quest to tell their story, connect with customers and ultimately run successful businesses.

Working for over the last five years allowed me to follow this passion, as well as learn loads more about what makes a successful business, product and – sometimes more importantly – a successful product page.

This is just the start of the journey for my own business, but I’m breathless with anticipation for what comes next! I hope you’ll join me – maybe even work with me – as I share my story.


Enter The Forge

Life's too damn short to chase someone else's definition of success. I'm here to give you the courage and tools to forge your own path.