Episode 5: 3 Essential Habits For Business Owners & Solopreneurs

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No matter what stage of business you’re at, these three things will make a huge positive impact

After last week’s episode, where we talked about shifting your marketing energy, this week I’m sharing some practical, game-changing habits for you to do regularly in your business.

1. Checking your numbers regularly.

I see you, avoiding looking at your bank account, sales figures, tax return, and open rates. I know it’s vulnerable. I know it opens you up to feeling bad about your business, your ideas, and your self-worth. I’ve been there.

But it’s soooooo worth getting courageous on this one!

What you need to do: 

Here’s what I recommend: choose 5-10 key numbers you’re going to check each month, such as your turnover, your expenses, your profit margin, and a couple of key marketing numbers, like your email open rate or Instagram followers. Book a time in your calendar every month, and try to make it the same time and day, like the first Tuesday afternoon of the month.

Key action: 

Make it enjoyable! If that means ordering “I’m a proper business lady” brownies or going to a local coffee shop, do it. You could meet up with a business bestie, take the afternoon off afterwards, or get yourself all cosied up with a candle, some good music, and a pot of tea in the studio.

Why it helps: 

The reason checking your numbers regularly is a game-changer is that it gives you a whole load of accurate, up-to-date data on what’s working on your business, and what’s not. That data, in turn, helps you make smarter business decisions that are totally right for you.

2. Valuing your creative skills and talents

Hooooooo-eee. If I had a pound for every creative who undercharges, doesn’t value their own skills, or doesn’t prioritise their creative time, well, I would go on a nice fancy holiday!

You’ve been creative most of your life, and you’re pretty damn good at illustration / graphic design / sewing / [insert your own talent here]. So you wouldn’t pay someone else to create something like that for you – because you can do it yourself! But there are millions (billions?) of people across the globe who CAN’T create the way you can, but they want a home and life filled with creativity nonetheless.

The other part of not valuing your creativity is that you don’t prioritise creative playtime. Your creativity is your greatest asset. It’s the golden goose that will create income-generating designs for years to come. As long as you allow yourself to cultivate it and develop. If you can’t remember the last time you had time to brainstorm, play with ideas, go to an inspiring art gallery, it’s time for that to change.

What you need to do: 

First, check your pricing. Are you charging in a way that values your time, energy, and talents? Chances are, you’re not. (I typically tell 75% of new clients to put their prices up by 20%.) Plan a price increase and get courageous with it.

Key action: 

Book design time into your week or month. I’m not kidding! Regular time to play with ideas (without the pressure of creating the next bestseller) is a HUGE investment in the future of your business. Make it a regular habit now, and you’ll thank me later. (And please do – I like hearing it’s paid off!)

Why it’s important: 

Oh boy, this one’s not just important for you, it’s a whole movement; it’s important for society and our culture and our children and our future. Ultimately, this one’s a mindset shift, as well as actions to take. But shifting that perspective will allow you to continue building a business that is profitable, sustainable, and a powerful force for good in the world.

3. Prioritising your time (and your to-do list).

Did you notice both the first two points included adding some time to your calendar? That wasn’t a happy coincidence. Lots of creatives like going with the flow (me too!) and being in the mood to create (still me too), but we can also end up trying to do wayyyyyy too many things at once, without any of them paying off.

You can still have fun creative time (see above), but prioritising your time and to-do list is so worth doing, I’m tempted to march round right now and help you do it!

What to do: 

Choose three or so goals to focus on. That means you’re not trying to do a billion different projects all at once. Once you’ve set up your new website THEN you can get stuck into Facebook ads – just don’t do both at once! 

Key action: 

With your goals in mind, you can prioritise your to-do list on a daily or weekly basis, so that your time is spent doing urgent and important things that are really going to make a difference.

Why it’s important: 

When you focus and prioritise, it’s much easier to learn about what you’re working on, and do it well. If you’re just focusing on Instagram, rather than allllll the social channels, you can learn which hashtags work for you, you can get excited about creating content that people enjoy, and you can really get into the swing of making it work for you. Trying to juggle too many things leads to burnout, lack of enthusiasm, and big business disasters. 

Stop avoiding these three key things!

I’m not saying these are the only things you need to do in order to get that thriving, sustainable, and meaningful business. But they are things creatives commonly avoid (at various levels), but that really unlock potential.

So maybe you’ll just do one at a time, or maybe you’re ready to get going with all three. If you do get started, let me know so that I can cheer you on!

And if you’d like some help, I thoroughly recommend checking out The Better Business Collective, the membership group for makers and solopreneurs ready to strengthen their business from the inside out. Membership opens next month, and waitlisters will get a special bonus when it opens!

Episode 4: 5 Unconventional Ways To Improve Your Marketing

Better Business Podcast by Jenny Pace. Image reads: Successful marketing is 80% energy and 20% action. Episode 4.
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Struggling with your marketing mojo? Try these tips!

These days, marketing is about content and connection: sharing ideas and inspiration with people who feel the same way and like what you’re about, plus – of course – sharing those for-sale creations you’ve made. Today I want to share five unconventional marketing tips that you might not have considered before to step things up a level.

These days, marketing is about content and connection: sharing ideas and inspiration with people who feel the same way and like what you’re about, plus – of course – sharing those for-sale creations you’ve made.

So there’s a whole load of content to create, photographs to take, videos to play with, captions to write. There can be a lot to learn about making a content plan, figuring out your key messages, and figuring out hashtags and scheduling apps.

What would you say if I told you that successful marketing is about 80% mindset and energy?

Even before you start creating and taking all that action, having your head and heart lined up and your energy in a good place can make alllllll the difference.

So today I’m not sharing tips for creating killer content or hacks for hastags or Reels.

Instead, my unconventional wisdom is to upgrade your marketing energy.

How do we do that? Well, we need to tap into the power of your chakra system and combine the physical, emotional, and psychological energy you’re bringing to the table.

To transform your marketing energy, I recommend focusing on your throat chakra – that’s the area near your vocal chords, but also links to your shoulders, jaw, nose and ears.

This chakra represents (in Western modern and Jungian interpretations) our ability to express ourselves and our ability to receive (it’s where we swallow and absorb nutrients) – which are deeply related to marketing our businesses.

You throat chakra might be out of alignment, overworked or underworked. If that’s the case, you might find yourself with a lump in your throat when you think about your business or a specific project, or you might be prone to sore throats, colds and coughs. You might find that you hold a lot of tension in your jaw or your shoulders – holding things in, or tensing up against potential threats. You might even find you have more dental issues!

These are all ways your subconscious mind manifests your mental blocks in your body, and vice versa.

When you’re not blocked, you’ll find you’re able to express yourself easily, through words, actions and creativity. You’ll find yourself wanting to share your ideas and inspiration! You’ll also find it easier to receive good things, whether that’s sales, money, compliments, good feedback, good news, and good ideas.

So how can we realign your throat chakra, clear those unhelpful thoughts, and improve your marketing energy?

Here are my favourite unconventional marketing tips:

1. Pay attention to your throat chakra

Notice, right now, how you’re feeling in that area of your body. Does it feel tight, over-stretched, blocked? Or are you feeling fairly comfortable and able to receive?

You might find that certain activities have you tensing your jaw more than others – spot where you might need more support.

2. Drink hot lemon (and honey)

This home remedy for sore throats is also a great first step in caring for your throat chakra. Grab some lemons and start each day with a healing and opening drink of hot lemon juice in hot water. (I use half a lemon for an average mug.)

If you’re in need of soothing, or are struggling to receive, add a little honey. It’ll heal any raspy voices and ease those good vibes.

3. Play some chakra-healing music

Yogic traditions typically have chants to instill specific qualities in the different chakras. There are also powerful practices in using healing bowl music to do the same. When I’m feeling stuck or tense in my throat, I use healing music designed specifically for the throat chakra on the Insight Timer app. It’s easy to put on in the background while I’m working, or while I’m relaxing or falling asleep.

4. Use chakra-opening essential oils

Spearmint, chamomile, and even eucalyptus are great essential oils to use when you’re feeling stuck in your marketing. You can pop them in a diffuser with water or a base oil, use them in a spray, or use a roll-on like this one by Eve & Keel on your pulse points. I like to put it on my wrists and behind my ears. Don’t forget to breathe deeply!

5. Choose a mantra or affirmation, and say it aloud

Having a positive mantra or affirmation can help to re-program your subconscious thoughts and beliefs, and instills a new belief instead. I recommend choosing one and using it daily for a week or two. Pop it somewhere you can see it, and, crucially, say it out loud. Ultimately, you shift your throat chakra energy when you speak truth, so actually saying your affirmation to yourself will help you to practice sharing positive things and receiving positivity in return.

Try: Marketing my business is creative, fun, and offers endless opportunities for success.

You could also sing, dance, shake off your blocks, double down on your flossing habit, practice yoga, and meditate to help realign your chakras and shift your energy.

Okay, I told you this was going to be unconventional…

I hope you’ve found these unconventional marketing tips helpful!

Nothing removes the need for content creation and putting in some work to marketing your business (and you might like my 30 Email Subject Lines cheat sheet to get going with email marketing). But clearing out unconscious energy and old beliefs can really get things moving!

What do you think? Is there anything you think you might try?

Episode 3: How To Share Your Products Online

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But how do I actually talk about my products?

Today I’m sharing a really common theme among my clients and community members: how to share their products on social media and in email marketing in ways that don’t feel aggressive or sleazy.

You’re in business to enrich your customers’ lives with your products. They’re here to solve a problem, or add loads of beauty to people’s homes and lives. Your products aren’t any old tat – you’re making them because they matter!

So it’s vital that you’re sharing them.

We’re not taught to actively “sell” – and so it feels icky and pushy and inauthentic. I’m here to change that, to teach you things I wish you’d learnt 10 years ago.

Customers need to see your products, on average, 11 times to make a purchase.

Let me just say that again: ELEVEN.

Some customers will see it twice and purchase. Others will see something 100 times before they actually add to cart and checkout. So often, I see clients posting about something once and then assuming (hoping) that their customers will know all about it and remember it’s there when they want to buy it.

Nope. It doesn’t work like that. You have to keep showing your products, to show up when your customers need you.

Ideas for sharing your products

Before we dive into some ideas and inspiration, a couple of important things:

  1. Sometimes we have to be really explicit about what we want customers to do: buy now, we’ve got three left, it’s here. This is so helpful to our customers – and it feels like confidence, not arrogance.
  2. Other times, we use “Show Don’t Tell” as our guide. We let the product speak for itself through high quality content, so that customers are drawn in and can put their own spin on the product.

Let’s dive into some ideas:

  • Begin at the beginning: How did you design it? What was the inspiration for the product?
  • How it started / how it’s going
  • When and what your first order was
  • How you’ve updated the product over time with colours, options, etc

Customers love these stories! It’s a great way to talk through things on Instagram Stories, or in an email to your customers. You could even make a video or a Reel!

  • What you love about it, using language and descriptors that align with your brand values
  • “This really caught my eye / made me fall in love with it” – write this just how you would say it and add it to an Instagram caption!
  • Spell out the choices available: “You can get it in blue or green”

You don’t have to share every detail all at once – use different snippets and details over several different posts.

  • Use feedback and reviews of your products
  • Use screengrabs of comments and reviews as social proof
  • Ask customers if you can use their photos in your marketing so potential customers can see them in real-life scenarios
  • Share a customer story, especially for commissions and personalised products
  • Include different personalisation examples and inspiration
  • Show different ways the product can be used

Behind-the-scenes

  • What’s on your order table today?
  • Create a time-lapse of you making or packing up orders
  • Show the raw materials before you make them – and after!
  • Show how you wrap everything and box it up

Share your products often

My invitation for you is to grab a pen and paper and brainstorm the ways you want to share your products, the different features you want to highlight.

And then keep doing it!

Tag me @thejennypace on Instagram

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