Struggling with your marketing mojo? Try these tips!
These days, marketing is about content and connection: sharing ideas and inspiration with people who feel the same way and like what you’re about, plus – of course – sharing those for-sale creations you’ve made. Today I want to share five unconventional marketing tips that you might not have considered before to step things up a level.
These days, marketing is about content and connection: sharing ideas and inspiration with people who feel the same way and like what you’re about, plus – of course – sharing those for-sale creations you’ve made.
So there’s a whole load of content to create, photographs to take, videos to play with, captions to write. There can be a lot to learn about making a content plan, figuring out your key messages, and figuring out hashtags and scheduling apps.
What would you say if I told you that successful marketing is about 80% mindset and energy?
Even before you start creating and taking all that action, having your head and heart lined up and your energy in a good place can make alllllll the difference.
So today I’m not sharing tips for creating killer content or hacks for hastags or Reels.
Instead, my unconventional wisdom is to upgrade your marketing energy.
How do we do that? Well, we need to tap into the power of your chakra system and combine the physical, emotional, and psychological energy you’re bringing to the table.
To transform your marketing energy, I recommend focusing on your throat chakra – that’s the area near your vocal chords, but also links to your shoulders, jaw, nose and ears.
This chakra represents (in Western modern and Jungian interpretations) our ability to express ourselves and our ability to receive (it’s where we swallow and absorb nutrients) – which are deeply related to marketing our businesses.
You throat chakra might be out of alignment, overworked or underworked. If that’s the case, you might find yourself with a lump in your throat when you think about your business or a specific project, or you might be prone to sore throats, colds and coughs. You might find that you hold a lot of tension in your jaw or your shoulders – holding things in, or tensing up against potential threats. You might even find you have more dental issues!
These are all ways your subconscious mind manifests your mental blocks in your body, and vice versa.
When you’re not blocked, you’ll find you’re able to express yourself easily, through words, actions and creativity. You’ll find yourself wanting to share your ideas and inspiration! You’ll also find it easier to receive good things, whether that’s sales, money, compliments, good feedback, good news, and good ideas.
So how can we realign your throat chakra, clear those unhelpful thoughts, and improve your marketing energy?
Here are my favourite unconventional marketing tips:
1. Pay attention to your throat chakra
Notice, right now, how you’re feeling in that area of your body. Does it feel tight, over-stretched, blocked? Or are you feeling fairly comfortable and able to receive?
You might find that certain activities have you tensing your jaw more than others – spot where you might need more support.
2. Drink hot lemon (and honey)
This home remedy for sore throats is also a great first step in caring for your throat chakra. Grab some lemons and start each day with a healing and opening drink of hot lemon juice in hot water. (I use half a lemon for an average mug.)
If you’re in need of soothing, or are struggling to receive, add a little honey. It’ll heal any raspy voices and ease those good vibes.
3. Play some chakra-healing music
Yogic traditions typically have chants to instill specific qualities in the different chakras. There are also powerful practices in using healing bowl music to do the same. When I’m feeling stuck or tense in my throat, I use healing music designed specifically for the throat chakra on the Insight Timer app. It’s easy to put on in the background while I’m working, or while I’m relaxing or falling asleep.
4. Use chakra-opening essential oils
Spearmint, chamomile, and even eucalyptus are great essential oils to use when you’re feeling stuck in your marketing. You can pop them in a diffuser with water or a base oil, use them in a spray, or use a roll-on like this one by Eve & Keel on your pulse points. I like to put it on my wrists and behind my ears. Don’t forget to breathe deeply!
5. Choose a mantra or affirmation, and say it aloud
Having a positive mantra or affirmation can help to re-program your subconscious thoughts and beliefs, and instills a new belief instead. I recommend choosing one and using it daily for a week or two. Pop it somewhere you can see it, and, crucially, say it out loud. Ultimately, you shift your throat chakra energy when you speak truth, so actually saying your affirmation to yourself will help you to practice sharing positive things and receiving positivity in return.
Try: Marketing my business is creative, fun, and offers endless opportunities for success.
You could also sing, dance, shake off your blocks, double down on your flossing habit, practice yoga, and meditate to help realign your chakras and shift your energy.
Okay, I told you this was going to be unconventional…
I hope you’ve found these unconventional marketing tips helpful!
Nothing removes the need for content creation and putting in some work to marketing your business (and you might like my 30 Email Subject Lines cheat sheet to get going with email marketing). But clearing out unconscious energy and old beliefs can really get things moving!
What do you think? Is there anything you think you might try?
If you’re a maker or creative business owner in retail, the next few weeks are pretty much the most intense of the year. If you hadn’t noticed, it’s Christmas, and this year, things are even more unpredictable.
In this blog post, I’m making it really easy for you to market your products right now, and plan ahead for future success. To read this and do all the things I mention, you probably need about 30-45 minutes. Doable, right?
So let’s pretend for a moment that fulfilling orders is a breeze, you’re totally on top of that, and you have no worries in that area.
In fact, let’s pretend that your only job right now (imagine, my dear solopreneurs and tiny teams! just one job…) is marketing.
As the Marketing Manager for your business, you have a few things on your mind:
The rest of December
Partly, you’re bringing in sales right now – that is your urgent job – but you’re also thinking strategically about the future – that is your important job.
Let’s look at how to balance the two:
Black Friday is next week, the 27th November, with Cyber Monday on 30th November. These are big online shopping days, not just for those looking for discounts, but also in general: November payday happens, and we as a society actually acknowledge that Christmas is coming.
In good news, this year there’s a huge movement for shopping small and shopping early. Royal Mail are sharing the message, and Google are running tv ads about supporting small businesses.
Black Friday can be noisy – lots of big brands and businesses now rely on a Black Friday week to generate discounted sales. And that can be off-putting for small businesses who feel their voices are too quiet.
As I’ve said in my Tuesday pep talks over on Instagram, it’s still worth sharing your products over Black Friday weekend, even if you don’t discount. People are still looking to shop.
Here are my top tips for Black Friday weekend (and the rest of December):
Post regularly on social media, ideally scheduling ahead of time
Be really clear about how people can order from you (this is especially good in IG Stories, but also on your feed):
Where do they need to go?
When do they need to order by?
What’s your experience with delivery right now? Even if it’s good, say so!
Can you gift wrap and send direct to their recipient?
Make it REALLY EASY to place an order!
But here’s the thing: Valentine’s Day is hot on the tails of Christmas. Urgh, I know. The Worst.
As your business coach and mentor, I am morally obliged to remind you that 2021 is coming, and you, amazing human, deserve to succeed in the coming year, as well as in the coming weeks.
So absolutely take care of yourself and your orders and maximise this opportunity. AND let’s think long-term, too.
Here’s how to spend 15 minutes on Valentine’s Day that will pay off big time:
Book a photoshoot in January. Seriously. Do it now. Whether it’s your own time or with a professional. (I recommend Girl Behind The Lens for remote product photography.)
Plant the product development seeds in your creative brain. You don’t have to design everything before Christmas, but maybe jot down some ideas of what you’d like to share for Valentine’s Day.
Mark some key dates on your calendar, like when you’ll open your Valentine’s Day shop (I recommend 25th January), and when you’ll need to upload your listings (probably the week before!).
I have made all this take even less time and feel even easier with the Valentine’s Day Launch Plan, which not only has a printable calendar for you, but also then has all the marketing content templates for email, Instagram, and Facebook from pre-launch to last order dates. (Seriously, I just want to remove the obstacles getting in your way.)
So there’s a quick rundown of how to juggle immediate and long-term success. Let me finish with a reminder that I absolutely believe in you AND you are worth taking care of. Sleep. Water. Good music. Great snacks. Ask for help.
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