Why you need to consider email marketing if you have an online shop
Email marketing converts at 40% higher than social media marketing. That means you’re 40% more likely – on average – to get a sale from the time, effort, and money you put into it.
You can build a loyal, repeat customer base with email.
AND you cultivate a database and connection with customers that you own – no algorithms or third parties to contend with.
If you’re intrigued about email marketing, make sure you check out The Better Business Collective, where I teach email marketing and provide dozens of template emails for you to send.
Struggling with your marketing mojo? Try these tips!
These days, marketing is about content and connection: sharing ideas and inspiration with people who feel the same way and like what you’re about, plus – of course – sharing those for-sale creations you’ve made. Today I want to share five unconventional marketing tips that you might not have considered before to step things up a level.
These days, marketing is about content and connection: sharing ideas and inspiration with people who feel the same way and like what you’re about, plus – of course – sharing those for-sale creations you’ve made.
So there’s a whole load of content to create, photographs to take, videos to play with, captions to write. There can be a lot to learn about making a content plan, figuring out your key messages, and figuring out hashtags and scheduling apps.
What would you say if I told you that successful marketing is about 80% mindset and energy?
Even before you start creating and taking all that action, having your head and heart lined up and your energy in a good place can make alllllll the difference.
So today I’m not sharing tips for creating killer content or hacks for hastags or Reels.
Instead, my unconventional wisdom is to upgrade your marketing energy.
How do we do that? Well, we need to tap into the power of your chakra system and combine the physical, emotional, and psychological energy you’re bringing to the table.
To transform your marketing energy, I recommend focusing on your throat chakra – that’s the area near your vocal chords, but also links to your shoulders, jaw, nose and ears.
This chakra represents (in Western modern and Jungian interpretations) our ability to express ourselves and our ability to receive (it’s where we swallow and absorb nutrients) – which are deeply related to marketing our businesses.
You throat chakra might be out of alignment, overworked or underworked. If that’s the case, you might find yourself with a lump in your throat when you think about your business or a specific project, or you might be prone to sore throats, colds and coughs. You might find that you hold a lot of tension in your jaw or your shoulders – holding things in, or tensing up against potential threats. You might even find you have more dental issues!
These are all ways your subconscious mind manifests your mental blocks in your body, and vice versa.
When you’re not blocked, you’ll find you’re able to express yourself easily, through words, actions and creativity. You’ll find yourself wanting to share your ideas and inspiration! You’ll also find it easier to receive good things, whether that’s sales, money, compliments, good feedback, good news, and good ideas.
So how can we realign your throat chakra, clear those unhelpful thoughts, and improve your marketing energy?
Here are my favourite unconventional marketing tips:
1. Pay attention to your throat chakra
Notice, right now, how you’re feeling in that area of your body. Does it feel tight, over-stretched, blocked? Or are you feeling fairly comfortable and able to receive?
You might find that certain activities have you tensing your jaw more than others – spot where you might need more support.
2. Drink hot lemon (and honey)
This home remedy for sore throats is also a great first step in caring for your throat chakra. Grab some lemons and start each day with a healing and opening drink of hot lemon juice in hot water. (I use half a lemon for an average mug.)
If you’re in need of soothing, or are struggling to receive, add a little honey. It’ll heal any raspy voices and ease those good vibes.
3. Play some chakra-healing music
Yogic traditions typically have chants to instill specific qualities in the different chakras. There are also powerful practices in using healing bowl music to do the same. When I’m feeling stuck or tense in my throat, I use healing music designed specifically for the throat chakra on the Insight Timer app. It’s easy to put on in the background while I’m working, or while I’m relaxing or falling asleep.
4. Use chakra-opening essential oils
Spearmint, chamomile, and even eucalyptus are great essential oils to use when you’re feeling stuck in your marketing. You can pop them in a diffuser with water or a base oil, use them in a spray, or use a roll-on like this one by Eve & Keel on your pulse points. I like to put it on my wrists and behind my ears. Don’t forget to breathe deeply!
5. Choose a mantra or affirmation, and say it aloud
Having a positive mantra or affirmation can help to re-program your subconscious thoughts and beliefs, and instills a new belief instead. I recommend choosing one and using it daily for a week or two. Pop it somewhere you can see it, and, crucially, say it out loud. Ultimately, you shift your throat chakra energy when you speak truth, so actually saying your affirmation to yourself will help you to practice sharing positive things and receiving positivity in return.
Try: Marketing my business is creative, fun, and offers endless opportunities for success.
You could also sing, dance, shake off your blocks, double down on your flossing habit, practice yoga, and meditate to help realign your chakras and shift your energy.
Okay, I told you this was going to be unconventional…
I hope you’ve found these unconventional marketing tips helpful!
Nothing removes the need for content creation and putting in some work to marketing your business (and you might like my 30 Email Subject Lines cheat sheet to get going with email marketing). But clearing out unconscious energy and old beliefs can really get things moving!
What do you think? Is there anything you think you might try?
Not everyone’s a writer. When you’re running your own business, you kind of have to do everything yourself, so writing emails, blogs, social posts, customer emails, product descriptions, etc is likely on your daily to do list.
If you feel like you spend hours working on words, trying to craft something that’s going to engage your audience, convert viewers to buyers, and improve your business, I have a little tip and some suggestions for you today…
Did you know that, back in 2008, I graduated with a degree in Creative Writing?
It’s true. My passion for books and words and finding ways to express thoughts and feelings took me back to my place of birth (Leeds) for a university degree in writing. Since then I’ve been writing as part of my job for about 13 years.
And while part of me still holds a glimmer of hope that one day a novel or a screenplay will emerge, I am beyond happy that writing is something I have done professionally, and use daily in my work (and life).
A writer’s tip: Write the way you speak
We spend our early educational years learning about spellings, words, grammar, and the approved structures of the English language. It’s important. I love a bit of grammar. And don’t even get me started on punctuation.
But when it comes to words that have an impact, you need to write the way you speak.
We don’t need full sentences, perfectly punctuated, with adverbs and formal syntax.
We need you to say it in a way that makes sense to us as we’re scrolling and going about our business.
The way we talk has flow and friendliness, and that can add so much sparkle to your copy.
Here are some things to try:
Record yourself talking about something (a product, an experience, your brand) and transcribe what you hear
Have a conversation with a friend or fellow business owner, asking each other about what you do – again, record it or take notes on the words and phrases you use
Ask a friend (or even a lovely customer) to talk about you, your work, and your business – they could send you a quick voice note that you can use as inspiration for words and phrases you like
When you’re checking pieces of writing, like a social post or product description, literally read it out loud to make sure it flows (in your head gets you one star, reading it aloud gets you five!)
Listen to good podcasts, audiobooks, and TED talks – you’ll learn about the rhythm of storytelling, and you might even find some words and phrases you like!
Honestly, saying things out loud as you write and create will make your words so much more powerful to your audience! And you’ll start to feel more confident in them, too…
Can’t wait to hear how this goes for you – keep me posted!
Enter The Forge
Life's too damn short to chase someone else's definition of success. I'm here to give you the courage and tools to forge your own path.
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