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A writer’s secret to good marketing content

Not everyone’s a writer. When you’re running your own business, you kind of have to do everything yourself, so writing emails, blogs, social posts, customer emails, product descriptions, etc is likely on your daily to do list.

If you feel like you spend hours working on words, trying to craft something that’s going to engage your audience, convert viewers to buyers, and improve your business, I have a little tip and some suggestions for you today…

Did you know that, back in 2008, I graduated with a degree in Creative Writing?

It’s true. My passion for books and words and finding ways to express thoughts and feelings took me back to my place of birth (Leeds) for a university degree in writing. Since then I’ve been writing as part of my job for about 13 years.

And while part of me still holds a glimmer of hope that one day a novel or a screenplay will emerge, I am beyond happy that writing is something I have done professionally, and use daily in my work (and life).

A writer’s tip: Write the way you speak

We spend our early educational years learning about spellings, words, grammar, and the approved structures of the English language. It’s important. I love a bit of grammar. And don’t even get me started on punctuation.

But when it comes to words that have an impact, you need to write the way you speak.

We don’t need full sentences, perfectly punctuated, with adverbs and formal syntax.

We need you to say it in a way that makes sense to us as we’re scrolling and going about our business.

The way we talk has flow and friendliness, and that can add so much sparkle to your copy.

Here are some things to try:

  • Record yourself talking about something (a product, an experience, your brand) and transcribe what you hear
  • Have a conversation with a friend or fellow business owner, asking each other about what you do – again, record it or take notes on the words and phrases you use
  • Ask a friend (or even a lovely customer) to talk about you, your work, and your business – they could send you a quick voice note that you can use as inspiration for words and phrases you like
  • When you’re checking pieces of writing, like a social post or product description, literally read it out loud to make sure it flows (in your head gets you one star, reading it aloud gets you five!)
  • Listen to good podcasts, audiobooks, and TED talks – you’ll learn about the rhythm of storytelling, and you might even find some words and phrases you like!

Honestly, saying things out loud as you write and create will make your words so much more powerful to your audience! And you’ll start to feel more confident in them, too…

Can’t wait to hear how this goes for you – keep me posted!

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