Here's the thing: simple abundance

How to find simple abundanceAs I write, I have a list of ten blog posts I want to write. This subject of simple abundance didn’t quite make the list this week, especially as I posted about finding enough last week, but it really feels like what I want to say today, so here it is.

Abundance is a challenging concept when we’ve lived in a world that forces scarcity down our throats in a bid to get us to work really hard, buy the “right” things. In a world where having the majority of people feel inadequate is “good” for business – good for capitalism.

Abundance is a challenging concept for small business owners, entrepreneurs and creatives. When you’re self-employed, there’s a leap of faith. A client asked me this week if I thought that it ever stops being uncertain. The answer, truthfully, is no, I don’t think life ever stops being uncertain, we just get better at trusting it and ourselves. We just get better at making huge leaps of faith.

Abundance is a challenging concept for parents, especially when you’re a small business owner, but also just in general. It can feel like there’s an infinite amount of time, money, and energy you need or could spend on your children and your life. And how do you teach your children the resilience required to live in a world that believe in scarcity, when you’re afraid yourself?

First, let’s just decide to believe that you are stronger than you currently believe. You have resources you haven’t even dreamt of. Or perhaps you remember a time in your life when you really had to dig deep – you know what you have within you. Except there’s more.

And then let’s decide that there’s enough in the world for everyone. There’s plenty, in fact. Perhaps that’s quite a suspension of disbelief for you. Just try it on for a while. There’s plenty of time, money, resources, customers, ideas, opportunity, love, space. It’s just a matter of seeing it.

The trick, really, is to be able to see it.

And that requires a hell of a lot of strength. Because you have to get really clear about what you want more of (and what you don’t). You have to keep holding yourself to want you want, and set up all these boundaries around it, so that you’re not leaking out your time and energy to things that don’t give you what you want.

That hour you spent scrolling through Facebook? Not giving you what you want. The time you spent lying awake wondering what to do about such and such project? Not giving you what you want. The energy you spend second guessing yourself, or the world, or your customers? Not giving you what you want.

Here’s the thing:

Start finding your own simple abundance in the everyday. Discover for yourself that there’s plenty right in front of you. And start finding the leaks and gently, carefully, sealing them up.

Abundance is the fully functional tap in your kitchen. As much water as you like, whenever you like! And hey, is that a kettle I see over there? You already have the means to make as much delicious, comforting tea as you like. Do not compromise on tea. Get your absolute favourite out right now and enjoy it! Maybe you even spend a moment feeling grateful for everyone who has made it possible for you to drink such a delicious cup of tea – the tea-pickers, the tea company, whoever invented tea bags or tea pots, the shop you bought it from, the plumber who hooked you up to the water main, the kettle manufacturer. Simple abundance, in a cup.

Abundance is the 10,000 (approximate figure) opportunities I see on a daily basis. To create an amazing pop up shop. To send out brilliant press releases. To put yourself out there. To add personalisation to that product. To improve your photography. Endless tweaks, and big business ideas. But listen: you can’t see them if you’re caught up in scarcity or fear or busy-busy. You get to choose how busy you are. Choose the things that bring you closer to abundance, rather than feeling unfocused and weary.

Some leaks to fix:

  • Social media. Switch off your notifications for at least an hour a day, if not more. Feel the clarity rush back into your brain.
  • Working when you’re over-tired. Rest is essential to productivity. The better rested you are, the more efficient you’ll be. Sleep. Have a lie down. Seriously, have a lunch break or a quiet sit today.
  • Requests you don’t want to agree to. Do you keep getting caught up in doing people favours that aren’t fun, or dealing with customer requests that take up your time? Put a boundary around your time and sanity, and say no. Consistently. With grace. And then move on.
  • Email. I don’t have the answers to this, but start by unsubscribing from anything you don’t read. And then set up filters or rules to move any notifications into a folder. Simple abundance.

These are the small tasks that take courage, energy and strength to do the first time. But I promise that as you do them more, they’ll become less of an effort. You’ll be able to say no with ease, and you’ll realise how much benefit you get out of keeping your energy for yourself and your business.

Abundance is simple. It doesn’t have to be big. It doesn’t have to be a sudden increase in sales or income. It doesn’t have to be a mansion or a yacht. It can be a cup of tea and an entire hour to yourself.

Give yourself abundance. The world isn’t going to. But you definitely can.


PS My new ecourse, Inspired Action, is now open for registration. Taking place in July, it’ll include four weeks of inspiration and guidance to help you start or improve selling online. It’s basically everything I know about setting up shop! Read more and register here.

4 thoughts on “Here's the thing: simple abundance”

  1. Oh Jenny,
    This is exactly where I am at the moment, and I really needed to hear it from someone else, thank you. I love the part about ‘requests you don’t want to agree to’, as this is a particular difficulty of mine, as I’m a natural ‘pleaser’. However, in the last few weeks I’ve learned to say a gentle “No, I’m sorry”.
    It’s hard, but I’m doing it, and it feels great!
    Have a lovely day,

    • Katie, I’m so glad this is what you needed to hear! And well done for going gently with yourself and others to say no… The more you do it, the easier it becomes. Especially when you get to do more of what you really want to do! I hope you have a lovely day too xx


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