Book out the next six Friday mornings…

A little later on today, I’ll be welcoming some fabulous business owners to the Self Care on Social Media for Business Owners course platform and opening up the community.

These are the moments when everything starts to come together!

The course doesn’t start properly until Monday, but there’s something lovely about getting familiar with the space you’re going to be spending time in. It’s like a cat padding around the sofa before it sits down.

There’s a seat for you if you’d like to join us

Is this community waiting for you? And are you ready to be part of a change in the way we see social media and its influence on our businesses? I’d love for you to join us.

You’ll need:

  • a hunger to change the way you interact with social media for the better
  • mostly free Fridays from 10am till 12noon (though recordings will be available too)
  • a lovely notebook
  • a printer or PDF viewer
  • an investment of £140+VAT or three payments of £55+VAT

You’ll learn:

  • the unique way I started thinking about social media to help myself and my clients create an authentic voice
  • how to balance the benefits of social media with the challenges and pitfalls
  • how to put together a self care manual for using social media that’s totally unique to you
  • the difference between positive connection and mindless scrolling – and how to get more of the good stuff!

And that’s not to mention six weeks of access to coaching with me on this topic and your business in general, plus lifetime membership to the group and materials. In fact, signing up this time means you’ll be able to take the course again every time I run it in the future. Because things change and we need to refresh ourselves.

My passion and purpose

I created this course for one reason in particular: I know that so many amazing, talented, hard-working business owners are losing themselves in an endless scroll of comparison, distraction, and insecurity.

Had I a magic wand, I’d wave it and wish you all that time and energy back so that you could put it back into your business and experience far more success and joy. I’d get you out of your own way (because boy do I know what that’s like!).

In lieu of a magic wand, I created this course. It’s one of the closest things to magic that I know how to do, and I really, really want you to benefit from it.

Throughout the course, you’ll be able to:

  • examine your own use of different social media platforms
  • identify what works for you and what doesn’t
  • get excited about different ways of viewing the platforms you love
  • download worksheets
  • read articles
  • watch videos, including bonus interviews with people I love
  • ask questions and tap into my 9+ years of working with small creative businesses

Not just a pretty face

I’m talking about Instagram, Facebook, Pinterest and Twitter, of course! Well, and you and me.

Social media isn’t just about a great photo or reaching a “perfect” standard of content. It’s about connection, resonance, and meeting people where they are.

The impact of a strong relationship with social media isn’t to be underestimated, and it’s my firm belief that your investment of time, energy and money in this course will pay off within months, if not weeks, of completing the course.

Get stationery shopping!

I could talk for hours about the benefits of the course, and I hope if there’s anything you’re not sure about by now, you’ll get in touch and let me know.

If it’s for you, please do go ahead and sign up before Monday morning, and then grab a lovely notebook so that you’re ready to start.

If this isn’t for you, thanks for reading this far and supporting my work! I hope we’ll find something else to connect with soon.

Enthusiastically,
Jenny x

Here’s the thing: places we get stuck (and how to get out of them)

I’ve noticed in working with creative entrepreneurs, especially designers and makers, and in my own work, there are certain places where we get stuck. Because we’re individuals, they’re nuanced, but there are definitely themes.

I’ve collected five of the most common blocks to doing our best work and shared some of my thoughts on how we get un-stuck. This list is not exhaustive, and so I’d love to hear your experiences of what gets you tied up in knots and how you untangle yourself. Pop a comment below or email me!

 

Worrying about what other people think

Okay, I’ll admit this is a lifetime’s work for me. I’m a people-pleaser, and every year I think I’ll kick this habit, and every year it is stubborn. So my experience is that it’s a practise. A long one that you have to do every day. I remind myself that I’m not here to please people. It’s not my job to make everyone happy. It’s my job to tell the truth, to be myself, to offer business practises and services that I believe in.

Worrying about what other people are doing

There’s the pleasing, and then there’s the comparison. There are so many books I wish I’d written, courses I’d love to run, events I’d love to host, conversations I’d love to have. And when I see other people doing them, it physically hurts sometimes.

And then there’s seeing other people doing things I hadn’t even thought of! Should I be doing that? How can a change my business strategy to include that, because it’s obviously working? Wait. This is always a signal for a pause. To get off social media, to take a walk, to remind myself of what’s important to me.

Comparison is another life-long lesson. But my best advice is to allow yourself that pause to come back to yourself, and to remember that you have to do what’s right for you.

Note: if either of these first two are big for you, consider Self Care on Social Media for Business Owners. We’ll get you some healthy boundaries around social media, comparison and those silly shoulds.

Creative self-doubt: this font or that? This format or that?

In the last 3 days I’ve had emails from coaching clients double checking their new designs. What do I think of the fonts? Are the colours right?

I can help with these questions for my clients because I already know the answers to the following:

  • Who are you designing for?
  • What do they care about?
  • What’s the most important job for this product / service / offering?
  • Do the design choices reflect these things?

Ultimately, feeling confident in your designs requires courage. It’s never easy. There is often doubt and fear lingering around. It’s about having enough of a connection to what you want to create so that you can push through the doubt.

I could write a whole other post (maybe a book?) on listening to the inner signals of what is right and what is fear, following our creative intuition. All I’ll say now is: I know you have a wise inner creative within you, one that knows the answers.

There’s not enough money

If you’re stuck in the “not enough, not enough, not enough” loop, I recommend logging off. Turn off your phone. Close down your laptop. Stop looking at the to-do list. For 15-20 minutes.

Instead, boil the kettle, make a tea or lemon and honey, and sip it. List a few things you’re grateful for, the prosperity you’ve already received. Go to town if you can. Be grateful for the kettle, electricity, and the chair you’re sat in if that’s all you can manage. This is the seed that shifts the worry and lets your brain know you have resources to get through the hard patch you’re in – or realise you’re not in a hard patch at all.

Alternatively, I also find just walking round the block for 20 minutes can shift the overwhelming not enoughness.

Trying to push through when really we need to rest and reset

This. This, my friends, is a theme amongst hard-working, gifted, creative, ambitious (mostly) female entrepreneurs and creatives. There’s a tendency to push and push and push. We think that’s what we’re meant to do – keep going forever, no matter what.

Your energy isn’t infinite, but it is renewable.

If you’re trying to get through an impossible to-do list. If you keep getting hit in the face by a wave coming towards you, with no chance for a breath before the next one hits. If you are so tired that sleep doesn’t even touch the sides (as it were). If you can’t remember what a clear head feels like.

You. Have. To. Rest.

Rest actually speeds up the creative process. Did you know that? It also speeds up success of all kinds. Because we don’t waste precious energy trying to do stuff that isn’t working when, if we had the mental clarity, we’d know that a thoughtful pivot would yield results.

I don’t write this to be facetious or to over-simplify the complex process of building a sustainable and profitable business. Business isn’t simple, but nor is it as complicated as our fear-based brains like to tell us.

So I write this to offer practical steps to get yourself out of stuckness and closer to your dreams.

I can’t wait to hear what works for you!

Jenny x

 

A few offerings

If you’re getting stuck, you might like:

  • Self Care on Social Media for Business Owners. If I could release creatives from comparison and the distraction of social media, I know that the world would be better off. We’d have more true connection, more amazing products and services, and generally more happiness. Be part of this movement to create healthy relationships with social media, especially for business owners. Lifetime membership is £140+VAT.
  • My January retreat weekend. Yes, you’ll rest and reset. Plus you’ll get time to reflect on your business and make an amazing plan for the year ahead. These retreats change lives, I’ve been told. Places are available for just £700, and you can book a place for a £250 deposit.
  • One-on-one coaching. Let’s get into the detail of where you’re standing in your own way, or coming up against obstacles you can’t figure out yet. Create your own unique plan of six sessions for £750.

Here’s the thing: What’s money got to do with it?

When you’re running a creative business that you pour your heart and soul into, money can feel like both a dirty word and the holy grail.

We can feel totally fine when the bills have been paid, the sales are coming in, and the opportunities feel plentiful – and totally thrown into doubt and worry when things are tight and we’re living hand-to-mouth.

I have been in both places in my business. In fact, I’ve been at both places this year! Being self-employed is like that.

What does money have to do with it? Well, it’s not the only success factor, but it’s certainly a vital one.

If you’ve been hanging out here in my blog or over on social media, you’ll probably know that I believe in defining success in a whole host of ways, but financial success is definitely a factor of any business.

One thing I know for sure: the difference between a creative hobby and a creative business is in the profit.

Another thing I know for sure: you don’t have to turn a profit in the first year to have a successful business.

So how do we define success?

Well, financial success looks different for different people and businesses. You might want to make enough money to cover your expenses and contribute to your household expenses. Perhaps you’re the sole earner in your household and your business needs to cover a family’s worth. (These are both true for clients I work with.)

Sometimes, turnover is important, especially when you’re in your first 1-2 years of business. You’ve got to get that top line up and prove that people want to buy your products. Because you’ll be investing in your business, you might not turn a profit overall, so turnover is the key number to look at.

More often, it’s about profit. It’s entirely possible to turnover £250,000 a year and make no money or profit yourself. It’s easy to get caught up in big numbers that look great in the short or long term, and yet, unless you’re a not for profit, it’s the bottom line that matters. Selling 100 items a day? Great! Paying for every sale through advertising and negating your profit margin? Not so great, unless you’re developing a long-term, loyal customer base.

I like to define financial success as financial freedom. Because that’s why I went into business, and it captures something of the feeling I want from the work I do. I want to be able to pay the bills easily, provide a stable base for my life, and create a home and life that fills me up.

Non-financial success

When identifying the figures that feel like success to us, it’s also important to define other factors of success. When I do this with clients, it’s about understanding the values we hold and how they manifest.

Is it important to create an eco-friendly business? Perhaps you want to help grow the local economy? Maybe you’re invested in bringing more meaningful gifting to customers?

These – and many more – are the values that are going to make your business uniquely successful. Create your own list of values and understand how you’re going to bring them to life.

For me, success is helping clients find that lightbulb moment of clarity – suddenly seeing where and how they want to be. Even more success is helping them to uncover how to make it happen and holding them accountable. I define success as helping others to heal behaviours, emotions and patterns that hold them back from the business and life they truly want.

What does success look like for you?

I’d love to hear. Hit the comments, and tell me your most successful moment this year.

Until soon,
Jenny x

 

PS Looking to get clearer on your profit margins and price your products effectively? Take a look at my mini course, Pricing for Profit, just £20+VAT, or free when you join Progress not Perfection.

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Enter The Forge

Life's too damn short to chase someone else's definition of success. I'm here to give you the courage and tools to forge your own path.