here's the thing Archives - Page 3 of 6

Here's the thing: dealing with uncertainty in business

We all know that being self-employed has its risks. When you step away from a regular paycheck, you miss out on the security of knowing how much you’re going to get paid and when. Someone else takes on the challenge of making sure everything’s in the black, and you get to show up, do your work, and get paid for it. Not all the time, because there can be uncertain times in permanent jobs for sure, but quite often.

When you run your own business or are freelance or whatever your preferred way to say it is, there’s much more uncertainty.

And right now, in my client circles and networks of online retailers, it feels like there’s quite a lot of uncertainty flying around. Perhaps it’s that sales are down, or that retail patterns seem to be shifting more drastically than they have before. Perhaps the market is shifting. Perhaps Brexit and world politics are changing consumers’ behaviour.

And perhaps not.

As I think about how I deal with uncertainty and how I help my clients deal with it, the first thing that comes to mind is one thing: data. What data do we have? Can we trust it? What does it actually tell us?

Because we can get wired up and insecure and swayed by anecdotal evidence. If you don’t read any further or get the printable worksheet below, at least take this:

Check what you know about what’s true for your business and your industry. Fact-check. Don’t rely solely on others’ opinions or anecdotes for data you’re going to use to make your business decisions.

You might do some of your own research. You might find some specific statistics. Or you might stop looking outward at other people and go inward, looking at your business. Make sure your information is good.

Here’s the thing

When I’m faced with decisions or situations coming up, I like to look at the options and possibilities so that I can see potential outcomes and plan what I’ll do if any of them actually happen. This also gives me the opportunity to check in on how likely each possibility is.

Ultimately, I make plans based on what I can control and influence, which gets me out of paralysis and worrying, and into positive action. And as my mum would say, “Where there’s clarity, make decisions.”

I’ve included a few prompts below, but I’ve also made this longer worksheet version that you can download and print so that you can use my own process for dealing with uncertainty.

What do I actually know about what’s facing me right now?
What am I worrying about right now?
Is there anything I’m ready to stop believing, because there’s no evidence?
How do I feel about my current situation?
How can I manage or deal with my feelings so that I can consider the situation from a practical point of view?
Have I been in a similar situation in the past? What happened then?

I hope this all helps. Uncertainty is not easy to deal with, but having the support of a network or mentor (hi!) can really help.

If you have questions or are still feeling stuck or worried, I’d love to hear from you. If there’s a video or course or blog I can offer to help YOU (yes, you), I’m all ears.

Until soon,

Jenny x

Here's the thing: strength

Yesterday, I launched a Crowdfunder for Copper Boom. I will tell you all about it, I promise, but right now I need to tell you about strength.

Isn’t it sometimes true that you have to go beyond your limits (or what you thought were your limits) in order to see how capable you are? In order to see how strong you are? Strength, it seems, is what I’m discovering new layers of, beyond the surface and the next rung down and the places I knew so well.

Last week, Copper Boom moved out of my house and into commercial premises, and I tell you, it is a relief. It feels better already. Bigger, more real, more professional, more capable. But boy is it hard work. Hard in ways I hadn’t quite imagined. We still have no phone line, no internet, because lord love them, BT cancelled my order without telling me three times. After I diligently planned ahead and had a date a whole week before we moved in when they would install! There is strength in calling them back – again! – to see what the hell is going on.

My team also trebled overnight. Two permanent team members started last week. Thank goodness. I held a team lunch on Friday and there were eight of us around the table. Eight! And at the end of that long week, it felt like strength to sit there and not let all of my fears and exhaustion show through, but instead introduce them to each other and give us all the opportunity to celebrate and get excited.

There’s strength in being so completely brain-dead at the end of the day that I burn the dinner, and then getting up in the morning to do it all over again.

There’s strength (or is it just an ache?) in my calves, thighs, shoulders, from standing and lifting and moving and working on photoshoots.

There’s strength in coming back to my vision, my integrity, my dream – even when I see other people doing other stuff, or when I’m asked if we can do something else.

I was thinking about strength, and I wondered what my strengths are. In the chaos of moving and building and adding people and launching a Crowdfunder, it doesn’t feel like organisation is my strength. But perhaps flexibility or riding the wave is a strength.

Writing and communication are strengths of mine, and yet I’ve called two people the wrong names every time I’ve seen them this week. And I’ve read over emails I’ve written and thought, Jenny, that really isn’t clear at all. I know that they’re still strengths underneath it all, but in this busy phase, who’s to know?

I do believe one of my strengths is hope. I am good at finding hope in dark places, whether for myself or for others. Recently, I worried that perhaps hope was my downfall – do I just hope too much, without really putting the effort in to make it happen? This is a genuine question I have put to several friends. They all laughed at me. Apparently running two businesses and pushing one of them quite hard is practically the definition of “putting enough effort in”.

And you know me. I see strength in the tears, in admitting that it’s hard and I still want to do it. There is strength in acknowledging that there’s still so far to go and, damn it, I’d just like a rest, please.

There’s strength in becoming more visible. (Oh, I have a whole book to write on this subject, but safe to say I’ve been thinking about this a lot recently.) Especially when you don’t feel polished and up to scrutiny.

I see strength in the client who emailed today saying she has two staff members out of action and is struggling to draw breath. I hear ya, sister. There’s strength in powering through.

There’s strength in the client who asked me to create a business plan with her, even though she’s going through IVF treatment, because whether she’s pregnant tomorrow or not, she needs her business to change.

This year, I chose bloom as my word. I think about it a lot. It’s been very apt, so far. Today, thinking about strength, I notice what a vital component it is to blooming. A flower needs strength to grow, to stand, to open its petals. Even the most delicate flora needs strength. It doesn’t question whether it will be strong enough, or whether being strong is even worth it. It just blooms.

And so here’s the thing:

Let’s be strong together. Let’s recognise our strengths. When was the last time you considered what your personal and professional strengths are? Perhaps now is the time to make a note of them.

And: what do you need to be strong? I need sleep and good food and space to completely collapse at the end of the day, with no expectations that I will have anything further to give. Right now, that’s what this building-a-business strength requires.

I am strong. And I’m glad of it.

Here’s to us.

Here's the thing: you can't do everything

We think we can. We think we should be able to. We’re told that doing everything is just standard practice. It’s not even a big deal, it’s just what’s expected.

Successful business, perfect relationship, amazing friendships, a house that’s always clean, tidy and stylish, a perfect body, relaxed and highly effective parenting, picture-perfect holidays. That’s the picture. Be quirky, original, AND entirely acceptable.

And at this time of year, we add the idea that “this is just Christmas. This is what it’s supposed to be like: stressful, over-worked, doing everything because everything has to happen.”

It’s that feeling, when you look at your to-do list, that you cannot drop a single thing. They all need to happen before the end of the day. Because they just do! There’s no option!

When we’re over-worked, overwhelmed and have gone too long without sleep, rest and a calm moment – that’s when we’re even more susceptible to thinking we have to do everything. Ironically.

But here’s the thing: you can’t do everything

You’re not super-woman. You’re not superhuman. You, too, are limited by time, fallibility and the human need for sleep.

That’s not to say you’re not strong, resourceful, successful, and doing your best.

Let’s accept that those two things can happen at the same time. (I know you might need to suspend your disbelief for a second. Play along with me…)

If you’re both human and striving to do your best, what does your to-do list look like?

Perhaps you buy the mince pies for your Christmas drinks, instead of making them. Perhaps you cancel the entire thing.

Perhaps you pay for all your presents to be gift wrapped.

Perhaps you let go of a whole load of things.

Perhaps you ask for all kinds of help.

Now, this last one is where it gets tricky, I know, but if you can’t do it all, and some things really need to get done, asking for help is where it’s at.

You’re allowed to ask for help. All kinds of help.

Need a boost or help prioritising or to get it off your chest? I’m here. Get in touch.

I wish you a week of doing your best, but acknowledging that you can’t do it all. Welcome to the club.

Jenny xx

PS I created a little #inspiredadvent thing over on social media, which features a little word a day to prompt you. Today’s is simplicity. Appropriate, non?

Here’s the thing

And so here’s the thing:

But here’s the thing: you can’t do everything

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