10 Simple Ways To Boost Your Business Energy

The start of the month is a great time to bring some intention to your business – and especially to boost your business energy. These 10 simple tips are great ways to energise your business and feel good while you’re running a creative business this month.

If you’re a small business owner, chances are you easily find yourself on the hamster wheel of your to-do list, responding to enquiries and orders as they come in. The bigger business strategy can fall behind! However, having simple steps to work through can make a huge difference.

Even if you don’t do a full plan for the month or the quarter, I have some tips that will help you to bring in some fresh energy in the month ahead…

Jenny is smiling with her hands together, over a graphic image that reads, "10 simple ways to boost your business energy"

10 Business Tips To Boost Your Business Energy In April:

  1. Refresh your homepage. Does it reflect your current bestsellers, offerings, and energy? Rather than a chore of technology, imagine you’re tinkering with a real-life shop window. What would you put on display? Let your online equivalent reflect that spirit.
  2. Check your Instagram bio. Could it share more authentically about your creativity? Are the links up to date and useful? Does it articulate your value? I’ve had “update highlights” in the back of my mind for a while, and I’m determined that this will be the month for it!
  3. Have a gorgeous Money Date with your business. Invite yourself to coffee and cake (or whatever tickles your fancy) and catch up on your bookkeeping and cash flow. This is something creatives procrastinate, so make it enjoyable!
  4. While we’re at it, get ahead with your tax return (if you complete a UK self-assessment). You’ll feel really smug if you get this done early, and your cash flow planning will thank you later. If in doubt, hire an accountant to help.
  5. Plan a creative outing with yourself or a friend. Visit an art gallery, take a day trip somewhere, or even book a class! Cultivating creativity ultimately fuels your business, so it’s highly recommended.
  6. Invest in a pretty wall planner that inspires you. Betsy Benn has one that starts every quarter, so there’s no wasted space.
  7. Choose ONE marketing channel to focus on this month. Instagram (especially Reels) can be great for visibility; email marketing typically converts to sales at a higher rate.
  8. Check your profit margins (and put your prices up!). There’s no denying that costs are rising, so make sure you’re not caught out. My profit calculator spreadsheet is now available for just £22, making it a wise investment that pays off.
  9. Have a spring clean. “Outer order, inner calm,” says Gretchen Rubin. She’s right, and yet I’m still allergic to decluttering. Taking 15 minutes to clear my desk is manageable and effective. Do that weekly and you’ll see a big difference.
  10. Choose 2 or 3 pick-me-ups to raise your spirits this month. Try a new blend of tea or coffee. Buy yourself flowers for your studio. Order cake for 3 weeks’ time and be surprised when they arrive (Jess makes great options). Enjoy an inspiring book (Austin Kleon’s Steal Like An Artist has a gorgeous 10th anniversary edition, and it’s easy to just read one page). Try a new essential oil roller (I love the chakra range by Eve & Keel).

This isn’t a perfectionist to-do list.

You don’t have to do every single one of these things to boost your business. One is great!

Above all, listen to your own inner wisdom: I’m pretty sure there are things you know will benefit you, too.

What are your favourite ways to boost your business energy? I’d love to hear!

A Little Better: How To Love Your Business

The podcast episode cover, featuring a photo of Jenny Pace, with the quote: "Romancing yourself is a legitimate business strategy".

Every other week, I share a bite-sized suggestion to help you make your business a little better. Because as well as the big ideas and transformations, we also need regular actions, nudges, and tips.

With Valentine’s Day coming up, I thought I’d kick off the first Little Better episode of 2022 with a whole heap of love.

Maybe you’re busy selling lots of loved-up cards or gifts. Maybe you’re busy pouring love on your clients. Or your family.

And that’s great.

Today, I want you to spend a little bit of time loving your business – and yourself.

You didn’t start a business to feel ambivalent about what you do.

You didn’t start a business so that you had to drag your feet to spend time on it.

You didn’t start a business to wonder why you started a business.

But there’s good news: you can romance yourself and your business – and it’s a legitimate business strategy.

Here are some ways you can love your business right now:

  • Spend 15-60 minutes writing down the things you love, and the things you don’t love
  • Notice if there’s anything you don’t love that you can delegate or stop doing
  • Share more about your business and how you spark a lot of joy in the world
  • Increase your prices by 10-20%, because you’re probably not building in enough profit
  • Get clearer on your ideal customer and what you offer – get help with this if you feel foggy
  • Set a money date and catch up on your bookkeeping so that you can have less stress and more confidence in your business decisions
  • Hire a VA, coach, mentor, marketing expert, accountant who can help you to level up
  • Find a couple of five star reviews, print them out so you can see them, and put them on your website / social media etc
  • Anything that helps you to feel like a Proper Business Owner – including taking time off!

There are so many ways that you can love your business right now, and continue to build a business you love in the coming months.

Want my help? You can check out my Pricing For Profit course, and my highly recommended membership, The Better Business Collective.

>> Learn pricing skills for life with Pricing For Profit

>> Strengthen your business from the inside out with The Better Business Collective

Did you love this episode? I’d love to hear! Drop a note below, send me a DM, or even buy me a coffee.

A Little Better: Time To Share Your Products

Do you struggle to share your products? Maybe you feel nervous about doing it, or aren’t sure where to start. This episode is for you!

Reminder: This summer, on The Better Business Podcast, I’m releasing a capsule collection of shorter episodes that you can dip into for inspiration. They’re released on Fridays throughout August and September. Full episodes will be back in October.

Today’s episode is for all the small business owners, makers, solopreneurs getting their businesses ready for Christmas, and maybe having a wobble about what to share in their marketing content. 

If you know you should probably be building up your marketing…

If you know that Christmas is a big opportunity, but also a bit scary…

If you want to make the most of Christmas for your business… 

Then I have a really important, actionable tip that you can start doing right now.

Are you ready?

Share your products.

Okay, stay with me! I know, it sounds really obvious, but there’s a reason I’m wearing my Captain Obvious cap today.

Most solopreneur small business owners don’t share their products enough. Why? Because it’s scary. Because putting yourself out there is hard. Because it invites vulnerability and rejection and fear of failure.

I get it.

There’s also another reason you’re not sharing your products enough:

You don’t think it will make a difference.

Haven’t you already “bombarded” your audience?

You shared this product TWICE this year – aren’t they tired of hearing about it?

Friends, no.

No, your people aren’t bored of you. No, they aren’t tired of hearing from you. 

In fact, they probably didn’t see it or register it fully. You need to show it again. You need to build familiarity and awareness and joy.

On average, customers need to see a product ELEVEN TIMES before they decide to purchase.

ELEVEN. And for some customers, that’s even more. 

And I don’t mean you need to share something eleven times – they need to see it eleven times – and there’s a big difference.

About 8-10% of your followers see your posts on Instagram. And about 20% of your email subscribers open your emails. Not everyone is seeing everything every time.

YOU NEED TO KEEP SHOWING YOUR PRODUCTS.

And if you want that successful Christmas season, those busy November and December days, it is highly recommended to start showing your products now.

Not to get sales now. (Though chances are, it will help.)

But to build awareness and familiarity.

Show sneak peeks. Show details. Share something you love. Show them in progress. Show them in the background while you’re talking about something else.

How? For way more ideas, head back to the full episode 3 (How To Share Your Products) – it’ll get your ideas flowing.

Your customers might not buy from you yet. But if they haven’t seen what you have to offer, then they definitely won’t.

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Enter The Forge

Life's too damn short to chase someone else's definition of success. I'm here to give you the courage and tools to forge your own path.