Do you struggle to share your products? Maybe you feel nervous about doing it, or aren’t sure where to start. This episode is for you!
Reminder: This summer, on The Better Business Podcast, I’m releasing a capsule collection of shorter episodes that you can dip into for inspiration. They’re released on Fridays throughout August and September. Full episodes will be back in October.
Today’s episode is for all the small business owners, makers, solopreneurs getting their businesses ready for Christmas, and maybe having a wobble about what to share in their marketing content.
If you know you should probably be building up your marketing…
If you know that Christmas is a big opportunity, but also a bit scary…
If you want to make the most of Christmas for your business…
Then I have a really important, actionable tip that you can start doing right now.
Are you ready?
Share your products.
Okay, stay with me! I know, it sounds really obvious, but there’s a reason I’m wearing my Captain Obvious cap today.
Most solopreneur small business owners don’t share their products enough. Why? Because it’s scary. Because putting yourself out there is hard. Because it invites vulnerability and rejection and fear of failure.
I get it.
There’s also another reason you’re not sharing your products enough:
You don’t think it will make a difference.
Haven’t you already “bombarded” your audience?
You shared this product TWICE this year – aren’t they tired of hearing about it?
No, your people aren’t bored of you. No, they aren’t tired of hearing from you.
In fact, they probably didn’t see it or register it fully. You need to show it again. You need to build familiarity and awareness and joy.
On average, customers need to see a product ELEVEN TIMES before they decide to purchase.
ELEVEN. And for some customers, that’s even more.
And I don’t mean you need to share something eleven times – they need to see it eleven times – and there’s a big difference.
About 8-10% of your followers see your posts on Instagram. And about 20% of your email subscribers open your emails. Not everyone is seeing everything every time.
YOU NEED TO KEEP SHOWING YOUR PRODUCTS.
And if you want that successful Christmas season, those busy November and December days, it is highly recommended to start showing your products now.
Not to get sales now. (Though chances are, it will help.)
But to build awareness and familiarity.
Show sneak peeks. Show details. Share something you love. Show them in progress. Show them in the background while you’re talking about something else.
How? For way more ideas, head back to the full episode 3 (How To Share Your Products) – it’ll get your ideas flowing.
Your customers might not buy from you yet. But if they haven’t seen what you have to offer, then they definitely won’t.