Here's the thing: why I don't give advice (or write click-bait blog titles)

Hey friends. How are things in your part of the world? How’s September feeling so far? I would truly love to hear how things are for you – isn’t that why we’re here? For connection and support?

I’ve been a business mentor and coach for over three years. I started off using “mentor” because it seemed to fit the blend of professional consulting and the encouragement I offer. More recently, I’ve been describing myself as a coach, because coaching skills have become a bigger part of my repertoire.

Two years ago, I completed Tara Mohr’s excellent Playing Big Facilitator Training, and I’m about to embark on some more coaching training with the wonderful Randi Buckley.

Now, there are plenty of coaches out there for all sorts of different areas. Health, life, creativity – you name it, and you can probably find a coach for it.

The thing I love most about coaching, and why I’ve adopted it to describe my work, is because I am totally committed to the idea that I’m here to empower my clients, not tell them what to do. It’s the belief that there isn’t a one-size-fits-all answer to the majority of business challenges – at least not one that addresses our own unique situations.

Coaching is not advice-giving. 

In fact, I’m slightly allergic to advice. One my most hated things to see or receive? Unsolicited advice. It sparks all kinds of sarcasm in me! Because not only is this all about you, you’re not even thinking about me or what I really need.

Advice is what we (as the would-be advice giver) think is best. Even with the highest levels of empathy, advice is filtered through our unique and limited life experience. It doesn’t take into account all the things we don’t know about the situation, person or possibilities.

Often, advice also has the potential to be laden with “shoulds” and the expectation that someone trying to help now deserves us to follow through on their golden nuggets of advice. “Well, Sally told me to do that. She’ll be offended if I don’t at least try it.” Not helpful. Not empowering. (NB Sally isn’t a real person here.)

So I don’t give advice. I ask questions. I allow space to explore the situation. I offer support.

And I share experiences. This is subtly different to advice – and when I lead retreats and groups, it’s one I have to watch carefully. In business support circles, sharing experiences can be so valuable. “When I tried this, here’s what happened.” Positioning your experience like this makes it a piece of helpful information, but leaves the other person in total autonomy to make their own decision.

Sharing experience keeps it as your experience, not universal and unequivocal truth – which is often how advice is offered. You keep the other person free to choose the best decision for them.

It’s so easy to offer other people advice! Our care-giving nature wants to help.  Of course we do! Especially if we feel like we’ve really nailed a particular challenge. And I don’t want anyone to feel their experience isn’t valuable: it is so incredible helpful and supportive to hear others’ stories that shine the light ahead – people who’ve overcome problems similar to ours or are further ahead.

But let’s keep them as stories, not as foolproof blueprints for how others should run their businesses or lives.

Our culture is so prone to giving advice. And right now there’s a whole industry of bloggers offering tips and suggestions to help others – and the intention behind that is wonderful. But in my own online experience, I find it essential to have a high awareness for click-bait blog titles promising neat and tidy advice that’ll solve all my problems. Because honestly? There’s no possibility that they can dive into the subtleties of my experience. And so many posts I see use fear or scarcity to encourage readers to click through. There’s nothing like someone trying to convince me I have a problem I didn’t know about!

A recent example: “7 ways to have more boundaries between work and life.” Now, this is a topic I care about a lot. But there’s no way that there are only seven ways to develop healthy boundaries. And boundaries are so powerful and complex – in my experience – that a quick-fix list isn’t going to tackle the values, energy, practice, and self-worth it takes to tend to them.

Yes, these kinds of posts can be taken as inspiration. For sure! But I have to practice awareness when I come across them so that I’m not sucked into believing that the list (and advice) is comprehensive or appropriate for me.

Here’s my critical awareness checklist:

  • Does this post resonate with my experience?
  • Do the stories shared help me to understand my situation (or the situation of those I care about)?
  • Do I actually want the results this post is hoping to address?
  • What positive inspiration can I take from this?
  • Is there any fear, scarcity, manipulation or irrelevance I need to leave behind?

Here’s the thing: self-care around advice and online content

If you made it this far through the post, thank you! Thank you for listening and for giving your time to this post. I really appreciate it!

So what are the benefits to you? Well, I really want to share this idea that advice and feedback often tell us more about the person giving it than the person receiving it. In fact, Tara Mohr goes as far as to say that it only tells us about the person giving it. It’s always our choice whether we want to buy into their opinion.

(Meta moment: even as you read this post, you’re welcome to disagree with it or dismiss it if it doesn’t resonate with you!)

There is so much wisdom in the world, and the internet makes it more accessible. Hooray! But volume isn’t always the most helpful. Just because someone wrote a thing doesn’t mean it’s for me or going to help me. (And, most of the time, if there’s a click-bait, scarcity or fear based title, it’s already in the “nope” category for me.)

I’m learning to be more discerning about what I consume online so that I’m not feeding the depression or anxiety. It’s a practice – I have to remind myself every day. But today I offer this experience, and my opinion, to you too.

With love and much care

Jenny x

PS I’m planning to teach resilience and self-care around social media for business owners this October. There’s a teeny tiny bit of info here if you’re interested.

Here's the thing: Christmas in April

Christmas in April - alternative Christmas planning for small businessesI’ll be honest – I’ve been working myself up to this one. Because it might not be entirely what you think.

Let’s start with what’s happening.

Lots of people, like glossy magazines, marketplaces, retailers, and PR and marketing people of all kinds are starting to plan for their Christmas content and collections and campaigns. It takes them a long time to put things together and, especially for print, it’s important to plan ahead.

Nothing new here.

But it filters back to designers and makers who suddenly get into a flap in April about not having their entire Christmas range planned and made and photographed and the rest of it.

If you’re sat at your desk right now feeling totally organised and wonderfully placed for Christmas 2015, I am so pleased! It is a huge effort to get things done, especially if this is the first year you’ve met the deadlines and timetable of all these other people. You may not need to read the rest…

Because, for the rest of you, I want you to receive this message loud and clear: it does not matter.

I say this with love and respect for the big marketing wheel, for the PR industry, for everyone who mistakenly believes that creating exceptional products is a conveyor belt process.

I say this because I have seen products created and launched in November that have sold beautifully – exceptionally.

I say this because the brave new world of the internet, of digital marketing, of reactive marketing, of the unplanned and unseen opportunities – they have all made it possible for less planning, less insanity, and less fear-based craziness.

Do you want to know what will make your business a success at Christmas? Lean in a little closer, because it’s a big deal.

Great products. Really, really wonderful unique products that people are going to love.

And if you don’t yet have them, it’s not the end of the world. I also implore you not to rush something out in a day or two weeks in order to meet someone else’s deadline. Create something magnificent (which requires an unfixed amount of time) and people will love it, buy it, want it.

So here’s the thing:

I propose a new Christmas master plan for you.

  1. Concentrate on what you do best: making new, wonderful, delightful, want-able products. Give yourself time (lots of it) to create, to play with ideas, to percolate and see what feels good and interesting and right to you. Be inspired by whatever inspires you. Emerse yourself in the creative process. This is the best investment you can make, because it will give you the best results in the end.
  2. Share your creations. Once they’re there, once they’re ready (FULLY ready), tell people. Send out lovely press releases. Take wonderful storytelling photos. Share them online. Send samples to people who might like to feature them, sell them, or promote them. Even if it’s too late for print, it’s not too late for everyone else.
  3. Stop thinking short term. Worried about not having a million billion pound turnover this Christmas because you haven’t got 100 products to market yet? You’re thinking too small! Products have a lifespan. When they’re especially new and exciting, it can take a couple of years for them to build up traction and excitement, especially if they’re seasonal. Your trend-setting, thought-leading product might not sell a million billion units this year, but you’re investing in the future. Have a good Christmas this year. Create products full of integrity and interest. And see what unfolds.
  4. Stop dancing to other people’s tune(s). Collaboration is important. Working with people who will help you get more sales is important. But please realise that you’re the boss of you and your products. You do not need to meet other people’s (sometimes unreasonable) demands in order to succeed. If you can, without too much effort or compromise, then do. If not, walk your own path.

I know that, to some of you, this may sound crazy. Maybe it sounds like I’m off my rocker, never to have a commercial thought in my head again. But, seriously, it’s not about meeting deadlines or being influenced by fear-mongering.

It’s about creating something really good.

There are buyers, seekers, your dream customers out there who look for products like yours, even that one you haven’t even made yet. They’ll find them. But allow yourself to create them first.

Jx

optin-cup

Enter The Forge

Life's too damn short to chase someone else's definition of success. I'm here to give you the courage and tools to forge your own path.