Jenny Pace, Author at Jenny Pace

10 Simple Ways To Boost Your Business Energy

The start of the month is a great time to bring some intention to your business – and especially to boost your business energy. These 10 simple tips are great ways to energise your business and feel good while you’re running a creative business this month.

If you’re a small business owner, chances are you easily find yourself on the hamster wheel of your to-do list, responding to enquiries and orders as they come in. The bigger business strategy can fall behind! However, having simple steps to work through can make a huge difference.

Even if you don’t do a full plan for the month or the quarter, I have some tips that will help you to bring in some fresh energy in the month ahead…

Jenny is smiling with her hands together, over a graphic image that reads, "10 simple ways to boost your business energy"

10 Business Tips To Boost Your Business Energy In April:

Refresh your homepage. Does it reflect your current bestsellers, offerings, and energy? Rather than a chore of technology, imagine you’re tinkering with a real-life shop window. What would you put on display? Let your online equivalent reflect that spirit.
Check your Instagram bio. Could it share more authentically about your creativity? Are the links up to date and useful? Does it articulate your value? I’ve had “update highlights” in the back of my mind for a while, and I’m determined that this will be the month for it!
Have a gorgeous Money Date with your business. Invite yourself to coffee and cake (or whatever tickles your fancy) and catch up on your bookkeeping and cash flow. This is something creatives procrastinate, so make it enjoyable!
While we’re at it, get ahead with your tax return (if you complete a UK self-assessment). You’ll feel really smug if you get this done early, and your cash flow planning will thank you later. If in doubt, hire an accountant to help.
Plan a creative outing with yourself or a friend. Visit an art gallery, take a day trip somewhere, or even book a class! Cultivating creativity ultimately fuels your business, so it’s highly recommended.
Invest in a pretty wall planner that inspires you. Betsy Benn has one that starts every quarter, so there’s no wasted space.
Choose ONE marketing channel to focus on this month. Instagram (especially Reels) can be great for visibility; email marketing typically converts to sales at a higher rate.
Check your profit margins (and put your prices up!). There’s no denying that costs are rising, so make sure you’re not caught out. My profit calculator spreadsheet is now available for just £22, making it a wise investment that pays off.
Have a spring clean. “Outer order, inner calm,” says Gretchen Rubin. She’s right, and yet I’m still allergic to decluttering. Taking 15 minutes to clear my desk is manageable and effective. Do that weekly and you’ll see a big difference.
Choose 2 or 3 pick-me-ups to raise your spirits this month. Try a new blend of tea or coffee. Buy yourself flowers for your studio. Order cake for 3 weeks’ time and be surprised when they arrive (Jess makes great options). Enjoy an inspiring book (Austin Kleon’s Steal Like An Artist has a gorgeous 10th anniversary edition, and it’s easy to just read one page). Try a new essential oil roller (I love the chakra range by Eve & Keel).

This isn’t a perfectionist to-do list.

You don’t have to do every single one of these things to boost your business. One is great!

Above all, listen to your own inner wisdom: I’m pretty sure there are things you know will benefit you, too.

What are your favourite ways to boost your business energy? I’d love to hear!

Little Better: Cultivating human connection in business

This week’s podcast episode unlocks a key to being successful in business that you may not have heard before: cultivate human connection. How? Listen in to discover more!

>>> LISTEN ON ITUNES

>>> LISTEN ON SPOTIFY

Do you struggle with motivation as a small business owner?

Maybe you find it hard to sell your products with conviction?

Or perhaps you find yourself scrolling social media, because that’s the easiest way to get what feels like connection?

I want to offer one guiding principle to help with all those questions – and many more.

The answer? Cultivate human connection.

With the vast majority of businesses now doing most of their business online, and that tricksy little global pandemic, many of us are craving human connection.

Rather than going to an office, doing errands in small communities, and having close-knit friends and neighbours, we’re on t’internet pretty often. This is fairly tough for us primates, who like eye contact and scent and loads of other biological factors to feel trust.

It’s no surprise we turn to social media for a quick fix. It’s not the same, but it kind of meets the craving. It doesn’t fully satisfy it, though.

When you take the time to cultivate connection with humans (and sometimes pets), it recalibrates your brain. So spending quality time with family and friends outside your business will help your business, because you’ll feel more connected.

It will also help you to feel motivated and sell more, in the background.

But here are some specific ways to cultivate human connection for your business.

To build up motivation:

You need to have a business squad.

I’m a big believer in finding the right support for you in business. That’s not necessarily your closest family or friends – unless you’re really lucky!

Instead, boost your motivation by cultivating connection with business besties – people who get what you’re doing, can cheer you on, and support your success.

I created the Better Business Collective for this exact purpose.

To find confidence when selling:

Cultivating human connection in your marketing makes it easier to sell, no matter what you’re selling.

See your customers as real humans, with real aspirations and needs and wants and problems. Be human, invite in their humanity too.

Show your human self, or at least content with humans in.

Rather than getting stuck in “buy my thing”, step back and consider what it gives another human in their everyday experience.

This will give you language and confidence to step up and share, and I promise it will feel good, too!

So go and book a coffee date with a friend, hug your kids or pets, and start finding that business squad.

Episode 16: Rebel Journalling with Sasha London of Frank & Feel

>>> LISTEN ON SPOTIFY

>>> LISTEN ON ITUNES

Sasha Glasgow, also known as Frank and Feel on Instagram, shares her story, her words, and her rebellious journalling techniques with us in today’s podcast episode.

I’ve been a journaller for decades, so it was a real treat to talk to someone who shares the inclination to show up to the page over and over again.

Sasha has kindly offered a guide to journalling for those who are curious about the practice.

>>> DOWNLOAD THE GUIDE HERE

And of course I recommend that you follow Sasha and sign up for her workshops. I’ll be there, too.

10 Business Tips To Boost Your Business Energy In April:

This isn’t a perfectionist to-do list.

Notes of Encouragement