Here's the thing: building something better

Building something betterThe last few weeks have been eventful. I probably don’t need to tell you that.

EU referendum results. Orlando. Shootings. Leadership battles. Demonstrations for many things. This morning, as I write, I’m waking up to news of Nice and Bastille Day attacks. A new wave of fear and violence.

As humans, I think we’re programmed to try and make sense of things. Except it doesn’t feel like there is much sense in the world right now! Politicians are imperfect, working for their own ends. Humans are flawed and hurt and selfish and, well, stupid. And causing other humans more hurt and anger and injustice.

We try to make sense of things, and yet life goes on, in its imperfect way. Orders still come in. Work still has to get done. People try to sell us stuff. School holidays come anyway, as if they don’t know the world has been shaken up over and over again.

I’ve been thinking about that song, ‘The End Of The World’:

Why does the sun go on shining
Why does the sea rush to shore
Don’t they know it’s the end of the world
‘Cause you don’t love me any more

Okay, so it’s about personal loss. But that sense of the world continuing, ignorant of our human chaos and pain, that certainly resonates for me.

It’s also been hard to make sense of things when there also seems like a disproportionate amount of personal loss or challenge for people around me. Friends and clients have lost family members recently, or had battles at work that have left them depleted, or been ill themselves. Add that to a general sense of fear and uncertainty (sometimes doom), and we’ve got a crisis.

I’ve continued to settle into a new city and live my life as best I can, which includes tears and worry anyway, even when the world doesn’t seem like it’s falling apart. I’ve had the emotional ups and downs of launching Copper Boom Studio. (I have SO MUCH to tell you about that and about a whole load of awesome Christmas Support stuff I’m working on, but it’s all going to have to wait until another day.)

Because today I want to share a few truths I’ve come to. Not a way to fix the world or to provide a guarantee of safety and happiness. But truths about what I see, ways to be in this uncertain world.

After weeks of tiredness and tears (okay, and a whole bout of them in the last 24 hours, too), I’m ready to stand up for building something better. On the other side of despair is hope. And I’m a big believer in hope. I seek it out often. I like to see opportunities for ways in which things can be better – it’s one of my inherent talents, honed over a lifetime.

So here’s the thing…

We can build better. In light of everything that doesn’t work. In light of bad decisions. In light of injustice and human error. What we see is ways the world can and needs to improve.

Okay, I’m not planning on personally figuring out any kind of Brexit plan for the UK. And I’m unlikely to overturn all the bigotry and racism in the world. Although I will speak up when I see it.

We need more love. More truth. More compassion. More firm voices doing something positive and different.

These are the things we can do. These are the things that I feel are essential to my work in the world.

And doing something positive and different are the unique traits of small businesses and entrepreneurs. We have an autonomy and a voice that allows for small battles to be won. Working in a meaningful way that values human life. Spreading messages that are compassionate and true and that lift up the world, rather than succumbing to fear.

Maybe running your own business feels vulnerable and hard and not of any value. Maybe you don’t feel like you can change anything. You’re just trying to make a living and there are commercial practices and rules and things other people are doing that prevent you from making a difference.

I hear your fear. Truly. But I also know that it’s not true.

On the other side of fear, you can find meaning. You can create products that are meaningful. You can sell in places that are doing positive work. Or you can sell in places that bring in all the cash so that you have resources to do the meaningful work. You can use your buying power and employing power and creative power to make people’s lives better. You can spread kindness, little by little.

This is my plan. Last year, it became clear that my work in the world is to lift people up, to support them in living their best lives, running the businesses they truly want, feeling better, often through healing old hurts and challenges.

This has never been more true or more important.

I have Copper Boom, chock full of resource to help people look better, feel better about about their businesses, and get more stuff done. It’s practical, and I’m proud of that. But we work in love. To be on a photoshoot with my team is to see unconditional love for products and businesses that will benefit from our care and attention and time.

And I have mentoring. The one-on-one conversations that have the opportunity to add clarity, to uncover something we didn’t know was there, to bolster against challenge and fear. This is what I’m drawn back to, over and over again.

I have retreats and workshops and writing. I have a Christmas Support package that will open for registration next week in which I will be bringing something new and different to planning for that busy old time.

I am committed to building something different, something better. As always, I am committed to healing myself and the world, because I honestly don’t know what else I would do. (Despair. Endlessly.)

I also know that, in order to do this big important work, I need to have a base line of energy. So self-care, even when I see the world full of people who need more care than me, is vital.

Here are some ideas:

  • Early nights. I’m an advocate for sleep, that’s for sure, but especially when the emotional strain is high. I’m endeavouring to get to bed early and winding down slowly.
  • Feeling the feelings. We can get caught in suppressing our feelings when they’re big and scary and vulnerable and uncertain. But feelings are meant to be felt, and then they move on. If I need to cry, I cry. If I need to be really angry, I find a safe space to let it out.
  • Connecting. I think one of the reasons Facebook is so addictive, even when it’s not actually helping, is because it gives us a sense of connection, which we really need right now. But rather than trying to find it in the numbed-out world of social media, try it in the real world. Call a friend, talk to a partner, spend time with real people. Make eye contact.
  • Write a list of what you stand for. I find this so helpful to clarify what I’m working for, what I’m living for.
  • Make something with your hands. I probably don’t need to tell creatives this, but physically making something can feel like it’s filling you up. Knitting. Drawing. Cooking. Painting. Whatever feels good to you.

Trust that self-care is vital. Trust that you can build something better than before.

And if there’s anything I can do to help, I’d love to hear from you.

Jx

The Big New Idea: creative hibernation

Creative hibernationThis time last week, it finally hit home after weeks of anguish and confusion: I need to actively put myself in creative hibernation.

I’d kind of told myself that I wouldn’t be taking on new clients or actively promoting my mentoring services while I set up my content studio here in Cambridge. Well, somehow I still managed to have new clients to call, pieces of work to do, and plenty of non-studio stuff to do. I had told myself this, but I hadn’t really put anything in place to enable me to carry it out.

Then, I was in a spin, because a couple of mentoring clients, for their own different reasons, have paused or reduced their mentoring time with me. A coincidence, and something I know is all about them (because I know them and their businesses well), and yet, because I was relying on income from my current mentoring clients to sustain me during these building months, it hit me hard.

Here’s my thought process: Do I change course and start advertising my mentoring services? I’m pretty sure I need the cash, and I can probably handle the additional hours. [Insert breakdown here.]

Even the thought of taking on more work, investing in new clients, and thinking about quick-win money making threw me into some dark, deep layers. Because it would break me, and I’d feel badly about launching something new that didn’t have my careful thought behind it.

Just adding more workload is something I’ve inherited from other people – it’s not my natural way of working, and I know it doesn’t cultivate my best work. But the messages are so pervasive in the work culture. We compete with busy-ness. We hold our worth by how tired we are. Well, it really doesn’t work for me.

Adding more work would also be self-sabotage, which my fear of success is really invested in! The truth is that I’d delay setting up something new because I needed to make money now, and I’d keep doing that for 70 years, probably.

Here’s what has really helped me to stay committed to the content studio: accountability to other people (our trial photoshoot is booked for this weekend) and investing in the branding. I don’t want to lose the money or time or goodwill I’ve already invested in those two things, and I know that if I pulled out of either now, I would lose momentum, which would be twice as hard to get back later.

After some serious(ly helpful) conversations with my coach and others, it became obvious that I had to re-commit myself. Let me be clear: NOT EASY! I am still reining in the negative voices and the fears. I’m giving them a little space to be heard, but mostly trying to turn the volume down. That allows my true values to show through. The ones that believe in quality, thoughtfulness, creativity and courage.

Thinking about who I really am, how I like to work, and how this is a temporary situation helped me to decide to put myself in creative hibernation.

So what does creative hibernation look like?

  • An out-of-office on my emails, telling people I’m not available for new clients or projects until August
  • Proactive emails to people telling them I can’t work on certain things
  • Making a list of the things / people I am available for
  • Actively pursuing all things content studio as my main activity
  • Allowing myself to dive into the work, for extended periods of time
  • Giving myself a stricter bedtime (10pm) so that I don’t get exhausted

Giving this period of setting something up a name has really helped. I find it easier to tell people, “I’m in creative hibernation right now.” And let that do the talking. There’s no decision about whether to do a piece of work or not – I’ve already decided what I’m doing and not doing.

And I continue to develop my ability to trust. Trusting that this period of creative hibernation (aka struggle, blind faith, deep commitment and investment) will pay off. That clients won’t forget that I offer mentoring, and that I’m really good at it. That this is temporary.

It feels so much better to be able to turn my attention to writing the stuff that needs writing, organise the stuff that needs to happen, and developing relationships with the people who are going to help.

Oh, and photoshoot this weekend! I mean, that’s going to be fun to share…

Jx

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The Big New Idea: design starts this week!

BIG NEW IDEA: design starts this weekAh, this Big New Idea continues to take up a lot of my brain space! I switch quickly between thinking big and long term to thinking small and detailed. Such is my way of working.

Here’s what I’ve been working on over the past week-and-a-bit:

  • Branding. After getting in touch with various designers and running into timing conflicts and fear of the unknown, I’ve come back to working with Evan at Sixteen July (who designed this site and who is awesome). She starts design work TODAY! I have, of course, created a Pinterest board of visual references. If you love that kind of thing and want to see how it will transform into a logo and brand style, check out the board here.
  • Schedule. I’m aiming to launch the website and the business at the beginning of July. Originally, I was thinking June, but I have other commitments (read: I’m going away for a week) that just made it unrealistic. Before the launch, I’ll be running a trial photoshoot with my team here in Cambridge so that we can practice working together, and hopefully get some awesome content to share on the website.
  • Pricing. I’ve been playing with the numbers to figure out what I’ll need to charge to make this work for me and my team, as well as keeping it affordable for the customer. I want tiny one-person businesses to be able to get high quality photography and copy, as well as making it accessible to bigger businesses who want to send us their entire range. I’m a big believer in getting feedback when you offer your product, so I’m only asking for feedback from a select number of clients before launch. (Rather than asking, “How much would you pay for this?”, it’s much more effective to actually put the product out there with a price tag and see how many people buy it. When people theorise about how much they’d spend on something, it isn’t always true to their behaviour.)
  • Team. Oh, the team. So much of the success of Big New Idea will rely on the team. I have a little mini team for our trial, which I’m really excited about, but I’m also continuing to build local connections in Cambridge, especially for photographers. (If that’s you, email me.) I’ve been thinking loads about how I can scale up the team quickly, and about the leap of faith I’ll need to make to do this. Flexibility is awesome, but I’m also going to need to offer and ask for commitment if demand is high.
  • Process. I’m fairly obsessed with process, and this is very much a work in progress. A real foundation for this business will be efficiency and professionalism, so I’m working on ways to get product lists, contact details, notes and shooting schedules set up to provide my team and clients with clarity. Picture big scribbly diagrams, post its, and spreadsheets as I work on this!
  • Trial shoot. I have a lovely bunch of clients who have offered up their products for the trial shoot, and they’ll be getting emails from me this week. I’ll be planning each shot with my team so that we’re building in quality from the start.

I’ve also been thinking about the balance of my Big New Idea with my existing business. Because mentoring clients one-on-one, running retreats, creating courses, and leading workshops is really what I want to be doing. I love it. That’s why I started my business. It’s so important to me!

But right now, I can’t do more than keep with my existing clients while I set up this business. It wouldn’t be fair (or possible) to take on new mentoring clients because I wouldn’t be able to give them my full attention. That’s a hard decision, for me. But I have some exciting plans for when the Big New Idea is off the ground to create Jenny Hyde Mentoring 2.0! So patience is the key…

This decision – to pause mentoring while I set up something new and complementary – is also tricky from a financial point of view. This month and next month won’t bring in the cash flow I usually expect and aim for, PLUS I’m spending money on a website and props and other investment stuff. “Hold your nerve” is my mantra right now. It ain’t easy.

So, that’s the update from me! If you have any questions or thoughts, I’d love to hear from you.

Jenny x

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Enter The Forge

Life's too damn short to chase someone else's definition of success. I'm here to give you the courage and tools to forge your own path.