Here’s the thing: setting business goals or intentions

With September just around the corner, I’m hearing from lots of clients and group members that they’re just feeling a bit overwhelmed and in a bit of a panic. They’re feeling behind – they didn’t achieve what they thought they would over the summer – and they’re diving in too quickly to their to-do lists.

I’m not one to avoid a to-do list (most of the time, anyway), but when you’re flapping around, a little panicky, and trying to catch up on everything all at once, there’s a better way.

That better way is to set some business goals or – my preference – intentions.

I’ve never felt particularly good at setting goals. They’re too finite and, to me, they feel like they’re setting me up to fail.

I much prefer a set of intentions, a clear focus for my energy, that keeps me headed in the right direction.

(If you like setting goals, go ahead. If you like calling it something else, use that. What I’m trying to say is, you get to choose what works best for you.)

Why now?

September is a fabulous time to set some intentions, and works especially well for makers and retail businesses because Christmas (a peak sales time) is coming up. Even if you’re not seasonally driven, there’s a back-to-school feeling that can give us focus.

January is now quite far away, so while you may have set some great intentions or goals for the year as a whole, things have likely come up that need reviewing. Plus, it’s way easier to set and keep intentions for four months, rather than 12!

I think it’s especially important if you’ve had time off or have been juggling childcare over the summer to take a breath before you blindly go back to “normal”. First of all, you need a moment to shift gears. Second, you probably need to review what your priorities are.

I’d wager most of us have probably overestimated what we could achieve in the year so far. That’s okay. It’s not a problem. But it does mean we need to make more conscious choices as we go forth into the final months of the year.

Prioritise a clarity session with yourself

Some time in the next couple of weeks – maybe on 1st September, or perhaps when the kids are back at school – schedule an hour or two to have a clarity session.

Go to a coffee shop or close the door on your office. Whatever gives you time and space to focus on you.

Turn off your phone and close down your tabs. Paper and pen are great because they’ll keep you focused (not checking emails).

Sip on a cup of coffee, tea or other deliciousness. Write down or simply notice how awesome it is to be giving yourself and your business this dedicated planning time. Notice your breath. Maybe deepen it a little.

And then answer these questions:

  • Out of 5, how would you rate the year so far? (5 is awesome, 1 is not great)
  • Where would you like to be by the end of the year?
  • What would a 5 (or your ideal number) look like and feel like? Really try to feel this one in your body. Close your eyes and let yourself sink into how it will feel. This can really help you to clarify what you want.
  • How will you know you’ve reached it? Maybe you’ll know if you hit a turnover number or income level. Maybe you’ll know if you get great feedback. Maybe it’ll be a feeling – but be specific about that feeling.
  • What do you need to focus on? Maybe it’s connection – connecting with customers who love your products. Maybe it’s efficiency, or enthusiasm, or making consistent progress. Maybe it’s a certain product range or service offering.
  • What do you need to let go of? This question is so often the key to success, because we try to do more than what’s physically possible. What are you willing to postpone, put down or delegate in order to remain focused?
  • Why do you want to get to your 5, your goal, your intention? This is your motivation. It’s not easy to stay motivated, but if we’re clear on why we want it, it can keep us moving forward.
  • What’s in your way? Write down three things that are holding you back, and brainstorm a few ideas to shift them.
  • Is there anything that you’re focusing on because you think you “should”? These are other people’s expectations, or perhaps some comparison! Check in on what’s authentically going to give you what you want.

There are no right answers to any of these questions, so let yourself explore them, and add more for yourself if they’re coming up.

Once you’ve circled in on your intentions for the next few months, write them down and put them somewhere you can see them. Make sure your notes are somewhere you can refer to them.

It takes courage to stay on track, to keep focused, to stay true to your own success metrics. Make sure you’re congratulating yourself for every small step in the right direction. I fully believe in you.

A couple of ways you can get support: sign up for coaching for six sessions (you can use your sessions over six weeks or 12 months), get group coaching, or start 2019 with stronger intentions and focus by booking my annual January retreat.

I’d love to know your intentions for the last part of the year! Drop me an email and let me know your plans.

Here’s to us,

Jenny x

Good things come in threes

One of my favourite spoken-word poems is B by Sarah Kay. I highly recommend watching her share it here. It’s one of those things I go to watch when I need some encouragement and inspiration.

A line that resonates: “Good things come in threes, and so do bad things.” Especially this week.

I’ll start with the bad things. We went to France last week, and have a fabulous time, until our car broke down just outside Calais. Oh, for another hour to drive it back into the UK! Alas, our car is still (a week later) in France, not working.

My husband and I have had a string of car-related challenges in the last few years, and this is the third. While I don’t believe we’re cursed, it’s certainly a wake-up call to show us just how much we rely on a car these days, and maybe even something it’s time to invest more in.

So this week, the back-to-work week, has had to be flexible.

I’ve been sorting out insurance, changing my routine, and dealing with the things that come up when your car (and many of your possessions in it) are stranded in France. I’ve had to get things back to basics, work-wise, so that I’m only prioritising the most important things, giving me room to get everything back on track.

The thing is, because both good and bad things come in threes, I thought I’d better gather some good things for myself and for you.

This summer, I’ve been working on my new website with the awesome Evan at Sixteen July, and a few offerings to go with it.

Here are three good things for creative business owners:

1. The Small Creative Business Retreat is back for 2019!

Join me and a wonderful group of talented women for my fifth year of this life-changing, business-boosting retreat weekend. We’re gathering in January to start the year off right in the Cotswolds, with a longer weekend than before (I’ve added a day). You’ll get a comfy bed, delicious food, rejuvenating meditations and enlightening business workshops. Massages are available, and so are naps.

Book today for just £250 deposit.

2. Self Care on Social Media for Business Owners starts 17th September

This 6-week course is designed to revolutionise your relationship with social media, especially if you use Instagram, Facebook and Twitter to market your business. We’ll spend six weeks talking about healthy boundaries, your authentic voice, and the principles of self care that are right for you as you navigate the sometimes challenging world of social media.

When you sign up, you’ll get lifetime membership to the course, because social media is ever-changing (and so is our self care).

3. Get £20 off Progress not Perfection group coaching when you sign up before 1st October

My group coaching programme is an amazing way to get regular coaching with me at an affordable rate. It’s also a fabulous resource centre and community of creative business owners. I’m offering a discount on your first month of the programme to give you the opportunity to experience what it has to offer (because it’s loads).

Sign up now to get £20 off.

So there you have it. A week of bad things, balanced by three really awesome things that I’m just deeply excited about!

What are your three good things this week? Let me know!

Jenny x

Here’s the thing: What’s money got to do with it?

When you’re running a creative business that you pour your heart and soul into, money can feel like both a dirty word and the holy grail.

We can feel totally fine when the bills have been paid, the sales are coming in, and the opportunities feel plentiful – and totally thrown into doubt and worry when things are tight and we’re living hand-to-mouth.

I have been in both places in my business. In fact, I’ve been at both places this year! Being self-employed is like that.

What does money have to do with it? Well, it’s not the only success factor, but it’s certainly a vital one.

If you’ve been hanging out here in my blog or over on social media, you’ll probably know that I believe in defining success in a whole host of ways, but financial success is definitely a factor of any business.

One thing I know for sure: the difference between a creative hobby and a creative business is in the profit.

Another thing I know for sure: you don’t have to turn a profit in the first year to have a successful business.

So how do we define success?

Well, financial success looks different for different people and businesses. You might want to make enough money to cover your expenses and contribute to your household expenses. Perhaps you’re the sole earner in your household and your business needs to cover a family’s worth. (These are both true for clients I work with.)

Sometimes, turnover is important, especially when you’re in your first 1-2 years of business. You’ve got to get that top line up and prove that people want to buy your products. Because you’ll be investing in your business, you might not turn a profit overall, so turnover is the key number to look at.

More often, it’s about profit. It’s entirely possible to turnover £250,000 a year and make no money or profit yourself. It’s easy to get caught up in big numbers that look great in the short or long term, and yet, unless you’re a not for profit, it’s the bottom line that matters. Selling 100 items a day? Great! Paying for every sale through advertising and negating your profit margin? Not so great, unless you’re developing a long-term, loyal customer base.

I like to define financial success as financial freedom. Because that’s why I went into business, and it captures something of the feeling I want from the work I do. I want to be able to pay the bills easily, provide a stable base for my life, and create a home and life that fills me up.

Non-financial success

When identifying the figures that feel like success to us, it’s also important to define other factors of success. When I do this with clients, it’s about understanding the values we hold and how they manifest.

Is it important to create an eco-friendly business? Perhaps you want to help grow the local economy? Maybe you’re invested in bringing more meaningful gifting to customers?

These – and many more – are the values that are going to make your business uniquely successful. Create your own list of values and understand how you’re going to bring them to life.

For me, success is helping clients find that lightbulb moment of clarity – suddenly seeing where and how they want to be. Even more success is helping them to uncover how to make it happen and holding them accountable. I define success as helping others to heal behaviours, emotions and patterns that hold them back from the business and life they truly want.

What does success look like for you?

I’d love to hear. Hit the comments, and tell me your most successful moment this year.

Until soon,
Jenny x

 

PS Looking to get clearer on your profit margins and price your products effectively? Take a look at my mini course, Pricing for Profit, just £20+VAT, or free when you join Progress not Perfection.

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Enter The Forge

Life's too damn short to chase someone else's definition of success. I'm here to give you the courage and tools to forge your own path.