The Big New Idea: over a month in

BIG NEW IDEA 14 8So, just over a month ago, Copper Boom Studio went live. We had a brilliant first month. I’ve been kind of blown away. Thank you to everyone who has supported, shared, and booked in with us. You’re amazing.

I’ve been thinking about how to update. About how to be honest about the struggles, as well as grateful about the progress. And, somewhere, optimistic about the future.

So let me start by saying this: it’s been really busy. Busier than I anticipated. There have been 12 hour days, weekends worked instead of played, and late, exhausted nights. Partly because I’m also running Christmas Support throughout August, and partly because so much of Copper Boom still hinges on me personally.

There’s a huge learning curve, which also adds to the tiredness and challenges. It’s hard learning new things! In the last six weeks, we’ve taken photos of balloons, mirrors, textiles, tea and much more. Things I’ve never had to style or shoot or plan before. We’ve been learning about how much time we need, the sorts of props and equipment we need. We’ve been working on lighting options and layouts. It’s all come up.

Plus, I’m training my assistant and other freelancers to write. This is a longer process than I remember! And it requires plenty of editing and teaching time from me.

It’s also been incredibly rewarding. I’m so proud of the photographs we’ve taken and the things we’ve written. I’m amazed that the business has broken even straight away. I love working with a team, and I’m excited about so much potential for the future.

But.

I’m thinking about balance. I’m thinking about why Copper Boom felt important to me. I’m thinking about going bigger or keeping things small.

It wasn’t my aim to create a second full time job for myself. Which is kind of where we’re at so far.

So I’m already working on the plan from here.

Some things aren’t working, and there are some things that need improving. There are things that are working great, and I don’t want to stop that from going forward.

Here are some examples:

  • Some products (or their set ups) take much longer than others (e.g. mirrors, balloons). We need a second pricing level for more complex products.
  • Booking full days of photography is much more reliable for my margins (paying photographers and stylist), but it doesn’t allow for accessibility of just sending in one product. I want to build in more full days, but make sure we’re always open to tiny businesses and start ups.
  • Lots of people have booked in photography with us, and then added copywriting and/or upload later. I want to make it easier to book in the full package at first.
  • We’ve been booking into photography days, but that doesn’t give us much margin for error if we do need more time to get a shot right. I’m going to shift to booking into a week (unless booking a full day) so that we can be more efficient.

And then there are big questions, which I hadn’t imagined considering yet:

  • When can we move into premises? Is that the right decision? What does the financial commitment of that do to the business?
  • Who do I need in the business? I currently have a full time assistant, plus freelance photographer, stylist and additional assistant. But it already feels like I need more in order to move back to my mentoring and main focus.
  • How can I get cash injected into the business to set up the next phase? Currently considering bank loans, crowd funding and potentially family support.
  • Is now the right time to build the business further? How long could I maintain at the current levels?
  • Is it right to build it bigger in general? Is that what I want? Will the effort and dedication and commitment and risk be worth it?
  • What about the other services I want to introduce? Marketing, social media, blog writing… Where do they fit in?

So. Lots to think about, right? I feel like, finally, after seven years, I understand in my own life what it’s like to deal with being over-capacity so quickly. And what it’s like to have to depend on other people.

I hope, as ever, that it’s helpful to read about my experiences, my thought processes, my outlook. And it feels important to say that mentoring, retreats and workshops are still the biggest part of my personal plan.

I’ve just got to figure out this thing first…

Jx

PS Would you be interested in investing in Copper Boom through a crowd funding campaign? How do you feel about the studio in general? Are you planning to use it? Would you be interested in our marketing and blog writing services? Feedback is so valuable to me while I contemplate all these questions.

Christmas Support

It’s time to think differently about Christmas.

If you find yourself succumbing to the pressure, panic and overwhelm that Christmas brings.

If you want to take back control of your business’s destiny.

If you don’t even know where to begin.

If you already feel behind.

If you want to find a different way to run your business at the busiest time of the year.

Christmas Support

My Christmas Support programme offers a fresh look at how to plan and prepare for Christmas. It’s head and heart, visualisations and practical solutions, inspiration and action.

Over four jam-packed video lessons, I’ll bring my experience (7 years’ worth), my expertise of online selling, and my wealth of prompts and questions to support you in creating the Christmas you want for your business.

We start on Monday 1 August and finish on Monday 22 August, with a week in between each call to catch up, ask questions and dive into the material.

Yes, there are very specific tips, advice and case studies. Yes, I can tell you which platforms to use to schedule social media content. Yes, there’s a giant wall planner with deadlines and important dates. Yes, there are checklists.

No, that’s not all.

I believe each business is unique, just like the people who run them. So, this Christmas, I want you to manifest the Christmas period that’s truly right for your business and brand. It’s time to stop getting stuck in fear and comparison and over-thinking, and start planning with a heart.

What the programme includes

My Christmas Support Programme includes four lessons, which can be taken separately or together. They are:

  • Creating Christmas, Parts 1 and 2: visualising the Christmas you truly want, identifying key goals and intentions, and, in part 2, pouring your dreams into product development (1 August)
  • Staff and Support: identifying what you truly need – or might need – and how to recruit, train and manage a team over Christmas. We’ll also go through other handy support and systems to help things run smoothly. (8 August)
  • Forecasting and Stock Ordering: the art and science of forecasting using my preferred methods, and real-life conversations about how much stock to order and when. (15 August)
  • Connecting at Christmas: creating a marketing campaign that really connects you to your core customers by thinking about marketing in a totally different way. (22 August)

These lessons are all 90-minute live video calls, delivered on Mondays, and recorded so that you can refer back to them or catch up on your own schedule.

As well as the videos, you’ll also get:

  • My exclusive six month wall planner, running from 1 August to 31 January 2017 so that you can see what’s coming up
  • Printable and digital worksheets for you to print and keep, or save online, depending on how you work best
  • Checklists for the relevant lessons and topics, such as how to prepare your workspace, how to run an effective Facebook ad, and the best Instagram hashtags
  • Access to the private Christmas Support Facebook group to connect with like-minded business owners throughout the course and over Christmas itself

It’s a veritable smorgasbord of inspiration and information!

This programme has been designed with creative entrepreneurs in mind. Whether you’ve already designed and planned your range for this year or haven’t even thought about it, you’ll benefit from the fresh look at how to prepare between now and the Christmas period.

Ready to sign up?CS Full Package

You can get all the goodness in one lump sum at a reduced price by booking the full package now.

When you sign up for this package, you’ll get access to every single live video call, and all the relevant materials.

You’ll get email reminders about the timing of each call, plus access to the private Facebook group straight away.

You can choose to pay in full straight away, or pay in two installments.

Book the full package now.

 

Individual lessons

If you don’t need everything, simply pick and choose the lessons you’d like to take part in:

CS creating christmas cost CS Staff and Support

CS connecting at christmas COST CS Forecasting cost

When you book into a single lesson, you’ll get access to that lesson’s materials, as well as the Facebook group.

You’ll also get a copy of the wall planner in the post. Hooray for happy post!

Still not sure this is the programme for you?

I get it. There’s a lot of advice out there on how to run, market, plan, organise and grow a business.

This programme, and the vast majority of my work, is not advice. It’s information, experience, and coaching that allows you to make the best informed choice for yourself.

This programme is for you if you need something that balances head and heart. It’s for you if you want an intelligent, informed AND intuitive approach to your business and to Christmas.

This programme is for you if you want to avoid the merry-go-round of feeling subjected to other people’s decisions.

The best thing I can tell you right now: make the best decision for you. Long term, long sighted, big hearted.

Still have questions? I’d love to answer them! Contact me here, or email jenny [at] thejennyhyde [dot] com

Here's the thing: building something better

Building something betterThe last few weeks have been eventful. I probably don’t need to tell you that.

EU referendum results. Orlando. Shootings. Leadership battles. Demonstrations for many things. This morning, as I write, I’m waking up to news of Nice and Bastille Day attacks. A new wave of fear and violence.

As humans, I think we’re programmed to try and make sense of things. Except it doesn’t feel like there is much sense in the world right now! Politicians are imperfect, working for their own ends. Humans are flawed and hurt and selfish and, well, stupid. And causing other humans more hurt and anger and injustice.

We try to make sense of things, and yet life goes on, in its imperfect way. Orders still come in. Work still has to get done. People try to sell us stuff. School holidays come anyway, as if they don’t know the world has been shaken up over and over again.

I’ve been thinking about that song, ‘The End Of The World’:

Why does the sun go on shining
Why does the sea rush to shore
Don’t they know it’s the end of the world
‘Cause you don’t love me any more

Okay, so it’s about personal loss. But that sense of the world continuing, ignorant of our human chaos and pain, that certainly resonates for me.

It’s also been hard to make sense of things when there also seems like a disproportionate amount of personal loss or challenge for people around me. Friends and clients have lost family members recently, or had battles at work that have left them depleted, or been ill themselves. Add that to a general sense of fear and uncertainty (sometimes doom), and we’ve got a crisis.

I’ve continued to settle into a new city and live my life as best I can, which includes tears and worry anyway, even when the world doesn’t seem like it’s falling apart. I’ve had the emotional ups and downs of launching Copper Boom Studio. (I have SO MUCH to tell you about that and about a whole load of awesome Christmas Support stuff I’m working on, but it’s all going to have to wait until another day.)

Because today I want to share a few truths I’ve come to. Not a way to fix the world or to provide a guarantee of safety and happiness. But truths about what I see, ways to be in this uncertain world.

After weeks of tiredness and tears (okay, and a whole bout of them in the last 24 hours, too), I’m ready to stand up for building something better. On the other side of despair is hope. And I’m a big believer in hope. I seek it out often. I like to see opportunities for ways in which things can be better – it’s one of my inherent talents, honed over a lifetime.

So here’s the thing…

We can build better. In light of everything that doesn’t work. In light of bad decisions. In light of injustice and human error. What we see is ways the world can and needs to improve.

Okay, I’m not planning on personally figuring out any kind of Brexit plan for the UK. And I’m unlikely to overturn all the bigotry and racism in the world. Although I will speak up when I see it.

We need more love. More truth. More compassion. More firm voices doing something positive and different.

These are the things we can do. These are the things that I feel are essential to my work in the world.

And doing something positive and different are the unique traits of small businesses and entrepreneurs. We have an autonomy and a voice that allows for small battles to be won. Working in a meaningful way that values human life. Spreading messages that are compassionate and true and that lift up the world, rather than succumbing to fear.

Maybe running your own business feels vulnerable and hard and not of any value. Maybe you don’t feel like you can change anything. You’re just trying to make a living and there are commercial practices and rules and things other people are doing that prevent you from making a difference.

I hear your fear. Truly. But I also know that it’s not true.

On the other side of fear, you can find meaning. You can create products that are meaningful. You can sell in places that are doing positive work. Or you can sell in places that bring in all the cash so that you have resources to do the meaningful work. You can use your buying power and employing power and creative power to make people’s lives better. You can spread kindness, little by little.

This is my plan. Last year, it became clear that my work in the world is to lift people up, to support them in living their best lives, running the businesses they truly want, feeling better, often through healing old hurts and challenges.

This has never been more true or more important.

I have Copper Boom, chock full of resource to help people look better, feel better about about their businesses, and get more stuff done. It’s practical, and I’m proud of that. But we work in love. To be on a photoshoot with my team is to see unconditional love for products and businesses that will benefit from our care and attention and time.

And I have mentoring. The one-on-one conversations that have the opportunity to add clarity, to uncover something we didn’t know was there, to bolster against challenge and fear. This is what I’m drawn back to, over and over again.

I have retreats and workshops and writing. I have a Christmas Support package that will open for registration next week in which I will be bringing something new and different to planning for that busy old time.

I am committed to building something different, something better. As always, I am committed to healing myself and the world, because I honestly don’t know what else I would do. (Despair. Endlessly.)

I also know that, in order to do this big important work, I need to have a base line of energy. So self-care, even when I see the world full of people who need more care than me, is vital.

Here are some ideas:

  • Early nights. I’m an advocate for sleep, that’s for sure, but especially when the emotional strain is high. I’m endeavouring to get to bed early and winding down slowly.
  • Feeling the feelings. We can get caught in suppressing our feelings when they’re big and scary and vulnerable and uncertain. But feelings are meant to be felt, and then they move on. If I need to cry, I cry. If I need to be really angry, I find a safe space to let it out.
  • Connecting. I think one of the reasons Facebook is so addictive, even when it’s not actually helping, is because it gives us a sense of connection, which we really need right now. But rather than trying to find it in the numbed-out world of social media, try it in the real world. Call a friend, talk to a partner, spend time with real people. Make eye contact.
  • Write a list of what you stand for. I find this so helpful to clarify what I’m working for, what I’m living for.
  • Make something with your hands. I probably don’t need to tell creatives this, but physically making something can feel like it’s filling you up. Knitting. Drawing. Cooking. Painting. Whatever feels good to you.

Trust that self-care is vital. Trust that you can build something better than before.

And if there’s anything I can do to help, I’d love to hear from you.

Jx

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Enter The Forge

Life's too damn short to chase someone else's definition of success. I'm here to give you the courage and tools to forge your own path.