Here’s the thing: setting business goals or intentions

With September just around the corner, I’m hearing from lots of clients and group members that they’re just feeling a bit overwhelmed and in a bit of a panic. They’re feeling behind – they didn’t achieve what they thought they would over the summer – and they’re diving in too quickly to their to-do lists.

I’m not one to avoid a to-do list (most of the time, anyway), but when you’re flapping around, a little panicky, and trying to catch up on everything all at once, there’s a better way.

That better way is to set some business goals or – my preference – intentions.

I’ve never felt particularly good at setting goals. They’re too finite and, to me, they feel like they’re setting me up to fail.

I much prefer a set of intentions, a clear focus for my energy, that keeps me headed in the right direction.

(If you like setting goals, go ahead. If you like calling it something else, use that. What I’m trying to say is, you get to choose what works best for you.)

Why now?

September is a fabulous time to set some intentions, and works especially well for makers and retail businesses because Christmas (a peak sales time) is coming up. Even if you’re not seasonally driven, there’s a back-to-school feeling that can give us focus.

January is now quite far away, so while you may have set some great intentions or goals for the year as a whole, things have likely come up that need reviewing. Plus, it’s way easier to set and keep intentions for four months, rather than 12!

I think it’s especially important if you’ve had time off or have been juggling childcare over the summer to take a breath before you blindly go back to “normal”. First of all, you need a moment to shift gears. Second, you probably need to review what your priorities are.

I’d wager most of us have probably overestimated what we could achieve in the year so far. That’s okay. It’s not a problem. But it does mean we need to make more conscious choices as we go forth into the final months of the year.

Prioritise a clarity session with yourself

Some time in the next couple of weeks – maybe on 1st September, or perhaps when the kids are back at school – schedule an hour or two to have a clarity session.

Go to a coffee shop or close the door on your office. Whatever gives you time and space to focus on you.

Turn off your phone and close down your tabs. Paper and pen are great because they’ll keep you focused (not checking emails).

Sip on a cup of coffee, tea or other deliciousness. Write down or simply notice how awesome it is to be giving yourself and your business this dedicated planning time. Notice your breath. Maybe deepen it a little.

And then answer these questions:

  • Out of 5, how would you rate the year so far? (5 is awesome, 1 is not great)
  • Where would you like to be by the end of the year?
  • What would a 5 (or your ideal number) look like and feel like? Really try to feel this one in your body. Close your eyes and let yourself sink into how it will feel. This can really help you to clarify what you want.
  • How will you know you’ve reached it? Maybe you’ll know if you hit a turnover number or income level. Maybe you’ll know if you get great feedback. Maybe it’ll be a feeling – but be specific about that feeling.
  • What do you need to focus on? Maybe it’s connection – connecting with customers who love your products. Maybe it’s efficiency, or enthusiasm, or making consistent progress. Maybe it’s a certain product range or service offering.
  • What do you need to let go of? This question is so often the key to success, because we try to do more than what’s physically possible. What are you willing to postpone, put down or delegate in order to remain focused?
  • Why do you want to get to your 5, your goal, your intention? This is your motivation. It’s not easy to stay motivated, but if we’re clear on why we want it, it can keep us moving forward.
  • What’s in your way? Write down three things that are holding you back, and brainstorm a few ideas to shift them.
  • Is there anything that you’re focusing on because you think you “should”? These are other people’s expectations, or perhaps some comparison! Check in on what’s authentically going to give you what you want.

There are no right answers to any of these questions, so let yourself explore them, and add more for yourself if they’re coming up.

Once you’ve circled in on your intentions for the next few months, write them down and put them somewhere you can see them. Make sure your notes are somewhere you can refer to them.

It takes courage to stay on track, to keep focused, to stay true to your own success metrics. Make sure you’re congratulating yourself for every small step in the right direction. I fully believe in you.

A couple of ways you can get support: sign up for coaching for six sessions (you can use your sessions over six weeks or 12 months), get group coaching, or start 2019 with stronger intentions and focus by booking my annual January retreat.

I’d love to know your intentions for the last part of the year! Drop me an email and let me know your plans.

Here’s to us,

Jenny x

Good things come in threes

One of my favourite spoken-word poems is B by Sarah Kay. I highly recommend watching her share it here. It’s one of those things I go to watch when I need some encouragement and inspiration.

A line that resonates: “Good things come in threes, and so do bad things.” Especially this week.

I’ll start with the bad things. We went to France last week, and have a fabulous time, until our car broke down just outside Calais. Oh, for another hour to drive it back into the UK! Alas, our car is still (a week later) in France, not working.

My husband and I have had a string of car-related challenges in the last few years, and this is the third. While I don’t believe we’re cursed, it’s certainly a wake-up call to show us just how much we rely on a car these days, and maybe even something it’s time to invest more in.

So this week, the back-to-work week, has had to be flexible.

I’ve been sorting out insurance, changing my routine, and dealing with the things that come up when your car (and many of your possessions in it) are stranded in France. I’ve had to get things back to basics, work-wise, so that I’m only prioritising the most important things, giving me room to get everything back on track.

The thing is, because both good and bad things come in threes, I thought I’d better gather some good things for myself and for you.

This summer, I’ve been working on my new website with the awesome Evan at Sixteen July, and a few offerings to go with it.

Here are three good things for creative business owners:

1. The Small Creative Business Retreat is back for 2019!

Join me and a wonderful group of talented women for my fifth year of this life-changing, business-boosting retreat weekend. We’re gathering in January to start the year off right in the Cotswolds, with a longer weekend than before (I’ve added a day). You’ll get a comfy bed, delicious food, rejuvenating meditations and enlightening business workshops. Massages are available, and so are naps.

Book today for just £250 deposit.

2. Self Care on Social Media for Business Owners starts 17th September

This 6-week course is designed to revolutionise your relationship with social media, especially if you use Instagram, Facebook and Twitter to market your business. We’ll spend six weeks talking about healthy boundaries, your authentic voice, and the principles of self care that are right for you as you navigate the sometimes challenging world of social media.

When you sign up, you’ll get lifetime membership to the course, because social media is ever-changing (and so is our self care).

3. Get £20 off Progress not Perfection group coaching when you sign up before 1st October

My group coaching programme is an amazing way to get regular coaching with me at an affordable rate. It’s also a fabulous resource centre and community of creative business owners. I’m offering a discount on your first month of the programme to give you the opportunity to experience what it has to offer (because it’s loads).

Sign up now to get £20 off.

So there you have it. A week of bad things, balanced by three really awesome things that I’m just deeply excited about!

What are your three good things this week? Let me know!

Jenny x

Do you feel lucky?

We live at number 13.

I was opening an account with a company recently and on giving them my address, the representative said, “Oooh, unlucky!” Never one to miss an opportunity to share a different way of thinking, I replied, “Not for me.”

What kind of life would I be living to believe that the very home I live in – the one I work hard to create and maintain, the one that supports my family and my business – is unlucky?

That life would be one in which I sit and sulk, hear spooky noises around every corner, jump at the post coming through the letterbox, and generally whine and moan about how things are.

Unlucky could become the story I tell myself, the one I play out from day to day, whether it’s that the milk’s gone off, or that my Instagram post hasn’t reached enough people.

It’s just me. I’m just unlucky.

That’s not I life I lead, though it is one whose shadow has dimmed the light a few times. I’m no stranger to that feeling that nothing’s quite going to plan, that I’m not quite winning. What I’ve learned and come to know is that luck has very little to do with it.

What is luck anyway?

For me, luck is:

(opportunity + visibility) x courage

Especially true in business, there is no magic formula for success, though we know the factors involved. When we create things (products, services) people want and need, when we share them, and when we exchange money for value, business is born.

But the laws of the universe mean that step one and step two don’t always lead to three. We have to get “lucky”.

And that means seeing an opportunity (o + v) and having the courage to act accordingly (x c).

It’s seeing an enquiry pop into your emails and picking up the phone straight away, because this looks like a good one.

It’s telling a story, having that story spotted by a journalist, and saying yes when they ask you for more.

It’s making a space for your creations (or products or services), and knowing that when someone asks you to fulfil an order, you can.

We make our own luck. We plan, and create, and stategise, yes. But we also build belief in ourselves and our creations.

Here’s something true: you can work as hard as you like, sacrifice everything, but if the work isn’t aligned with what you and your customers want and need, or if you don’t believe in the luck equation, you’re not going to get lucky. Not this time.

There’s a whole other post for another day on believing in yourself, and I do believe that’s the courage part of the equation, but just for today, let’s focus on building a lucky mindset.

What do I mean by a lucky mindset? Well, it’s the opportunity and visibility part of the equation. If you’re in your own equivalent of living at number 13, and therefore feeling cursed or unlucky, it becomes incredibly hard to see the opportunities and luck available to us.

And let me say here that your “number 13” story could be anything. I use my example because I hope that you can see that living at number 13 isn’t inherently unlucky. It’s a house number! Well, ditto many of the stories we tell ourselves.

Maybe your story is that you didn’t go to university, or that you’re dyslexic, or that you’re just plain stupid. Maybe you tell yourself that you’re not creative enough, or not “business minded” enough – these are all versions of your very own “number 13” stories.

The lucky mindset is telling a different story – one that lets us see possibility, meaning, purpose, and truth. And, crucially, a story that allows us to know that we can create our own luck. We can do great things despite no university, being dyslexic, or being told that we’re stupid.

If we create our own luck, one of the things we need to know is what “lucky” means to us. If we’re going to spot opportunities, we need to know what we want them to look like.

Here are some questions for you:

  • How would lucky feel to you, tomorrow? If you woke up and had the luckiest day of your life, what would it look like? How would it feel?
  • When was the last time you felt lucky? What was it like? How did you get lucky?
  • What makes you feel unlucky? Do you often tell yourself that you’re unlucky, doomed, or fundamentally flawed? How ready are you to let go of your “number 13” story, whatever it may be?

My dream for you is that you start to feel lucky – not in a fairy godmother way, but because you are wise and talented and worthy of building your business. And because you’ve learned how to see opportunity, and how to have the courage to take it forward.

So start by answering the questions. Dig into them. Talk to a mentor or coach or friend about them. Write them down. Jot your answers in the comments or email me. Let’s figure out what lucky is for you so that you can spot it when it’s knocking at your door.

My door’s number 13. Lucky for all.

optin-cup

Enter The Forge

Life's too damn short to chase someone else's definition of success. I'm here to give you the courage and tools to forge your own path.