Honestly? I don’t know which of the many, many things to offer right now.
Honestly? I don’t know if I’m relevant to the people I was relevant to before – and sometimes I don’t know if I’m relevant to anyone.
Have you been there? Have you had that feeling when you wake up, when you’re just not sure? If not, then I salute you, and I hope that your enthusiasm and confidence continues to support your endeavours.
If you have, you’re not alone. Me too. And many more of us, I’m sure of it.
There are some things I need to tell you now, on this Friday in August. Because until I get them out, they’re just getting in the way.
The first thing is this: My work and audience are changing.
Over three years ago, I left notonthehighstreet.com, having worked there for five years. I wanted to help small businesses in a wider capacity than I’d been able to. I wanted to write. I wanted to bring my skills and experience to people who needed them.
It’s broader now. It’s not that I don’t know anything about selling on NOTHS. It’s not that I can’t (or don’t) support people who do. I still work with clients regularly on their NOTHS store, and I still know a lot of things. But I’m not the NOTHS-whisperer! I can’t guarantee sales. I don’t know their strategy. I haven’t worked there for three years.
And the things I work on are about a bigger picture: creating the business and life that you really want. Seeing you as a person within your business, and creating a business plan that’s uniquely yours. I’m a coach-therapist-mentor, and I believe in addressing our personal selves in order to do the big business work and find the answers. It’s not just key terms and marketing – though I love weaving them in. It’s the whole package.
(As an aside, Copper Boom Studio is now officially recommended by NOTHS, which is kind of a wonderful new way of working with them.)
The second thing is this: I have lived with depression over many years.
It’s August. Which means it’s nine years since I started seeing a therapist. (Who I still see regularly.) I’ve had periods of depression since at least early teenage years. I’m high functioning, that’s for sure! But it’s something that can wipe me out and that I’ve had to learn a lot about.
Why am I telling you now? Because depression and anxiety are things I see in my clients fairly regularly. Not always diagnosed. Not always severe. But it seems to me that being self-employed can open you up to having to deal with depression and anxiety, even if you didn’t need to (or realise it) before.
I’m also telling you because yesterday I started working one-on-one with a client specifically around her depression and anxiety. My aim is to build a series of resources and courses that support creative entrepreneurs and makers who struggle with these issues. It’s not a cure for depression, because I don’t think that exists, but it’s to tackle some of the ways running a business with depression is different, and requires a different approach. I’m also hoping it’ll be a way to say you’re not alone.
Honestly? I wasn’t planning to tell you all this today.
But these are two things I’ve been thinking about for months. That I knew I needed to get out.
They fit together, because supporting clients with depression and anxiety is becoming more of a focus for me, as well as being part of the more personal work I’m doing now. I think it’s important that I tell me own story, in order for you to know why I’m expanding my direction (and letting go of some of the types of work I’ve done before).
What does it mean for you?
As I said a few weeks ago, if these things mean we’re not a good fit anymore, please change your subscription preferences. I won’t be offended. Maybe you signed up when I was very NOTHS-focused, or you’re still looking for someone who can help you with just the practical business stuff. There are plenty of people around. They’ll serve you better if that’s what you need.
Some of the things I did by myself before (like storefront reviews, product descriptions, and other copywriting) are available with the support of my amazing team at Copper Boom Studio.
If you don’t want to go deeper into depression and anxiety – if you’re not ready – that’s fine too. Whether you struggle with these issues or not, I send you well wishes and positivity on your journey.
But if you’re interested in integrating being human with running your business, or you have struggled with depression and/or anxiety, or maybe you’re intrigued by adding intuition into your business planning, I hope that you will join me. You can get my email updates here, and you can follow me on Instagram and Facebook.
My work is shifting, and I think some of the audience is shifting too. Today, I needed to tell you that.
Here’s to the next chapter for all of us!