here's the thing Archives - Page 41 of 44

Here's the thing: Abundance

Every Friday I post a “here’s the thing” blog. “Here’s the thing” is something my mum (and many other wise people) like to say when they’re about to make a good point. Hopefully these posts are also good points.

I know, I know. “Abundance”. It’s a Stephen Covey Americanism. I don’t think I used, thought or wrote the word until long after I read his book several years ago. And I didn’t realise it then, but the idea of abundance has (slowly, gradually) had a really big impact on my beliefs. Cheers, Steve.

So while I appreciate it might feel a bit cheesy, I’m going to ask you to bear with me, because I really believe that abundance – the idea that there’s enough and more for everyone – will have a profound impact on your business.

Money. Customers. Ideas. PR features. Holidays. Food. Friends. Lovers.

There are things we believe we’ll never have enough of, but in our minds, they are in shockingly limited supply. You may worry about some or all of that list above. You might have your own unique additions, but those are broadly the biggies for small businesses and people in general.

We believe that we need money to live – four walls, ceiling, food, tax. We believe that we need customers to give us money (and boy do we worry that there won’t be any customers left for us in six months). We believe that we’ve only got so many ideas inside us, that they’ll run out and then no one will want to work with us.

I’m not about to tell you to stop thinking about how to get more customers, or whether your profit margins are healthy. These are all important things to think about. It’s the way we think about them, and our beliefs about them, that are important.

The opposite of abundance is scarcity. If we believe there aren’t enough customers for everybody, that we’ll lose out, that it can’t be done if we’re not chosen for a homepage feature, then we limit ourselves. We’ll stop seeing the opportunities to find customers, connect with them, be nice to them, because we don’t believe they exist.

I see this in my clients. They’re still in scarcity mode, where they don’t have enough. They’re worried about investing in another staff member or stock. They’re worried they won’t sell enough to justify the cost. And my face says ‘huh?’. They’re serious. They can’t see how much it’s going to benefit them and, honestly, how much it’s going to be fine. When you invest, you step up. You make it work.

When we believe we don’t have any (or enough) money, so we don’t spend any money, so we don’t get any return. We create our own false economies – hey, look, I bought this cheaper version! Oh, wait, it doesn’t work so I have to spend just as much if not more on making it work. Or, I can’t afford to hire someone, so I’ll have to say no to new opportunities.

When you believe in abundance, what you value changes. You see things differently. You see that hiring someone with more experience or enthusiasm gives you more than hiring the person who’ll do it for less.

You see that there are enough customers for everyone. Yes, competition exists and it’s important to think about where you sit in the market, what you offer that others don’t, and all those things. But when you simply focus on connecting with the customers who want your products, rather than the customers who want someone else’s products – that’s when you make meaningful connections and things start to grow.

Here’s the thing:

Fear takes over. A lot. Especially if you’ve been in places that felt truly scarce, where you really didn’t have any money, or a safe place to live, or anyone to call on when you needed help. The recent recession didn’t help, and it certainly doesn’t feel like it’s completely over when you read the headlines these days.

It’s hard to un-remember those times, but they’re just a memory. You did survive them. There’s much more than there was then.

Imagine you’re in a world where everyone has enough, if they choose to see it. There are people who want you to do your thing, successfully. They want your products, your brand, your voice. They see value in what you offer. But you have to give them something so that they can see it.

Believing in abundance is very much connected to your self-esteem. Do you believe you’re worthy of everything you want and need? And that’s not something one blog post can instil in you.

But my parting message is this: believe, just a little bit, that there is more than enough for everyone. Take this little nudge towards being relaxed about buying in more stock than you think you need, or employing someone really good. When you step up your input, it shines through. You’re taking yourself seriously, and so will your customers.

Here's the thing: Self-promotion

One of the most challenging things about running a business that’s just you and your creations is talking yourself up – also known as “selling yourself”. (Which sounds dodgy and undesirable. So let’s call it self-promotion instead.)

Over the last couple of months, I’ve had several conversations with people who are pretty uncomfortable with putting themselves out there for PR, about pages, acknowledgements, and even awards.

Now, I’m not saying you have to do anything. I’m not saying you have to move drastically out of your comfort zone. There are plenty of successful business that quietly go about their business, creating awesome stuff and selling it. They don’t have awards or trophies. They do just fine.

But.

There are benefits to being able to talk confidently about yourself. Putting yourself out there can be good for your business. The trick – and the challenge – is to do it with authenticity.

Being authentic in what you say about yourself not only gives people a realistic impression, it is also absolutely vital for your own sense of self. Go out there and say something you don’t really mean, and you’ll get the heeby-jeebies afterwards. You’ll feel like you did yourself a disservice, that you let yourself down, that you can’t ever see those people again because what you told them wasn’t true and they’ll think you’re a fraud.

And guess what? Self-promotion won’t seem like something you want to do at all.

On the other hand, if you talk about yourself with confidence, courage and compassion, you’ll very likely have a totally different experience. We all know when we’ve read something authentic, that’s from the heart and honest. Not honest in that too-honest, nervous breakdown way, but really thoughtful and considered. You can do that, too.

I promise, when you’re really in touch with your own authenticity, your audience (whoever they may be) will connect with you more.

That’s not to say everyone will love you and you’ll suddenly win 10,000 awards. But you’ll have put something good out there into the world. The people who like you, the ones who comment or buy from you or give you the press feature – they’ll be doing it because they really mean it.

And I believe anyone who sticks their head up over the parapet with something honest and authentic to say is worthy of all the awards. In fact, I think anyone running their own business deserves a big old trophy on their wall. You’re awesome. FACT.

So here’s the thing:

Write yourself up. Not because there’s one specific award you want to enter or PR feature you want to win. Write yourself up because it’s good practice for when you do want those things. And it’s great to have stuff on file that you can refer to.

Some tips for finding good and authentic stuff to say about yourself:

Find three things you’re really good at or proud of. Maybe no-one else has done them before, or you really beat the odds to do something. Maybe you’re always the first to see the silver lining. Or your business is completely eco-friendly. Or you’ve built a business with no external investment. Or you’ve built a business and a family all in the space of 5 years. Or you’ve designed incredible bestsellers in between hospital visits (for whatever reason) – it’s not a sob story, it’s your truth.
Uncover the story. Whether it’s an award or a journalist, they want a story. They want to know the beginning, middle and end of your success. How did you start out? What were the obstacles? How did you overcome them? What’s the next bit? Where will it take you? And you don’t have to try to seem perfect. If it was bloody hard and took you 25 goes, that shows that you’re resilient and hardcore, which might just be what they’re looking for.
Think of yourself as a friend you love and respect. Or a daughter or younger relative you adore. What would you say about yourself through those eyes? Maybe you suddenly see the quiet but passionate light in your eyes. Perhaps it’s suddenly clear how amazing it is that you’ve made 10,000 customers happy. It’s all true.

This is an exercise is self-belief. No two ways about it. And the dark, sinister voices in your head (let’s call them Fear and Vulnerability) don’t want you to believe it for a second – too risky. Well, F and V, you can F right off!

There is business sense in believing in yourself. There’s a whole load of other stuff too, but I have a feeling if I tell you it’s for the good of your business, it might seem a bit more essential…

Just do ten minutes this weekend. I dare you.

What’s your best foot? Do you have tips on presenting yourself? I’d love to hear!

Here's the thing: Just before back to school

Can you feel the autumn air creeping in? Maybe you’re trying to hold on to the summer for just a little longer. Maybe you’ve been saying, ‘Eee, the nights are drawing in’ with a sharp intake of breath since 22^nd July. (Hi, mum.)

Right now, we’re on the cusp. We can feel it coming, but it’s not quite here yet. The sun could still come out for an Indian summer. We still have time to enjoy the last shimmers of light on the horizon.

For me, the shift into autumn makes me want to write essays about poetry (especially the works and lives of T S Eliot and e e cummings), and read All The Books. Preferably in New England surrounded by orange trees.

In reality, I buy knitwear, stationery and thick socks. I start thinking about soups and stews and things made with carrots. I still read All The Books.

Perhaps for you there is a genuine back to school feeling – by this time next week, your child(ren) will be back to a routine, or starting a new routine, and they’ll be out from under your feet. I know for a lot of small business owners who are also parents, there’s a sigh of relief. Because while you love your children, you also crave routine and time to run your business.

Whether you have kids or not, this “new term” will be big for your business. For the majority of small businesses I work with, Christmas is the busiest time of year, and while you’ve already been planning and preparing, September is when it all starts becoming very real.

And if we were all in a room together right now, I’d ask you to raise your hand if that seems quite scary, and the vast majority of the audience would wave at me. Some would look terrified, some sheepish, and some would look a bit jaded like they’ve done it a million times (but still worry).

I know there’s still stock to order, temporary staff to recruit, product descriptions and photos to finish, lists to make, and work space to prepare.

I know cash flow is tight, and trade shows are coming up, and there’s a vague sense of dread about long days and not enough sleep.

But right now, while it’s still August and there’s still light past 6 o’clock, let’s not wish our lives away. Let’s savour these last summer moments, and look forward to the first thrills of autumn. In many ways, we still reap the harvest during these next few months. It’s just not really from the fields these days…

So here’s the thing:

There are nearly three full days before September. I promise, on Monday, you’ll be able to make all your lists and preparations and worry about Christmas and staff and stock.

Before then, let’s celebrate!

What was your favourite bit about summer 2014? Which moments do you want to remember? Write them down, look through your photographs. Put something awesome together that you’ll love to look at later.

How could you celebrate this transition and welcome in the new season? A special dinner with your friends, kids and/or other half? A last barbeque perhaps? Even if it’s just savouring a cold lemonade or summer-y drink for the next-to-last time, there’s something beautiful and meaningful in marking a shift between old and new.

Which nice things about autumn are you looking forward to? Are you planning a new stationery collection or wardrobe? I totally made a Pinterest board of lovely autumn scenes to remind myself of how beautiful the world gets in October. Find positive things to look forward to, rather than just getting stuck in the worries and panics.

This weekend is perfect for one or two little celebrations and positive thoughts before we actually reach September. Whatever you’re doing, I hope you enjoy it!

PS I’m working on a little e-course to support you through the busiest weeks of the year. I can’t WAIT to share it with you! Keep your eyes peeled in the next few weeks.

Here’s the thing:

So here’s the thing:

So here’s the thing:

Enter The Forge