Hi friends. It’s going to be short and sweet today! Because, you know, creative hibernation.
My head is full of website work, writing, planning and I’m about to go on holiday for a little break. (I know, great timing… But that’s the thing about balancing my business and personal timetables. It’s not always super convenient.)
Here’s the headline news: my new content studio has a name!
Copper Boom Studio
Why Copper Boom? The origins of the phrase “copper boom” lie in my most favourite TV show ever: Gilmore Girls. It is not only hilarious, brilliant, and beautiful, it’s also a great show to watch for entrepreneurs – so much of the storyline centres on Lorelai starting up her own inn with her best friend. Anyway, there’s a scene in which Rory is talking about how she has too much stuff, especially make-up: “It used to be a dab off copper tone, a touch of mascara and zip bam boom, out the door.” Lorelai only picks up “copper” and “boom” from where she is upstairs, and “copper boom” becomes their phrase for “trying to speed things up”.
Right?
So when it was time to find a name, I couldn’t shake this one. And copper is also awesome, and boom is a fun word to say.
And while I’m working away on the website, you can hop over to the landing page and sign up to be the first to know when we’re live!
Other things I’ve been working on:
- Our first photo shoot. It happened! We had a pretty good day, with some really positive results. I’ve been sharing photos with the clients who offered us their products for the trial shoot, and the feedback has been positive and really helpful. Now that we’ve had the first real shoot, I can start to see what we need to work on from here. There are processes, documents, forms and much more to put in place. Exciting!
- Branding. We have a logo and a style guide. Woohoo! And once I’m back from my week off, I’ll be working with Evan to get the website looking awesome and on-brand.
- Setting up the team. There’s a lot to think about: freelance or payroll, how much to commit to in terms of working hours per week, what the different roles will be responsible for and on and on. Progress is being made, and I’m excited about the people who are involved as my launch team.
Right. I’ll leave it at that for today.
Don’t forget, if you want to get email notifications when the studio website is up and running, sign up here.
Until soon!
Jx
